About
Sustaining growth in a niche market isn’t easy, but CablesAndKits has consistently earned a place on the Inc. 5000 List of Fastest Growing Companies for 7 consecutive years. They’ve established themselves as a top dealer for pre-owned and refurbished Cisco network equipment and accessories.
Challenge
Before working with NetElixir, CablesAndKits recognized a decline in their competitive position. They needed an effective plan in place to meet their primary goals to increase their orders, revenue, and conversion rate. They were looking for a partner who could lay out a clear search strategic roadmap to help them drive exponential growth.
Solution
Coming on board as a strategic partner, NetElixir helped CablesAndKits unlock the door to new high-value customers, by identifying gateway products like ethernet cables that were bringing in customers with the highest lifetime value. Our analysis determined the characteristics that set these long-term buyers apart from others, as well as the ROAS at which it became profitable to pursue them. By focusing on new customer acquisition using NetElixir’s suite of Analytics and Paid Search services, CablesAndKits saw a significant improvement in their performance in the first 90 days!