At A Glance
Pleaser Shoes is the leading manufacturer of pole dancing and exotic dancing shoes. While they have a loyal fan base, they wanted to reach new users and extend their reach. We developed a comprehensive content strategy for their blog, leading to over a year and a half of success to date.
Bespoke Blogging
Pleaser Shoes are known worldwide for their exceptional pole dancing and exotic dancing shoes, and millions of dancers rely on their products every day. They saw an opportunity to become subject matter experts as well, but needed help updating and maintaining their blog with the right articles.
We dove deep into researching and understanding the Pleaser customer's wants and needs. Our team identified topics that pole dancers frequently search for and combined advice with product listings — for example, How To Transition From Bare Feet To Heels For Pole Dancing. Blog themes also leveraged trending topics, like astrology, and holidays, like Halloween.
Through these learnings, we developed a content strategy for bi-monthly blog posts that are not only relevant, but also highly resonant with the Pleaser audience.
Achievements
Top Search Results on Google
Several blogs rank in the top 3 positions on Google, often outranking premier publications. Some blogs also feature as answers to Structured Snippets.
147% Increase In Unique Page Views
Blogs began bringing in new users to the Pleaser site while the bounce rate remained relatively steady, making these users qualified leads.
20% Increase In Page Value
NetElixir-authored blogs began to drive transactions, increasing the value of the blog page overall and resulting in a 2.3 ROAS.