Beautycounter’s mission is to make cleaner, safer beauty products accessible to everyone. They wanted to expand their reach by sharing their range of skin care, makeup, and bath and body products with more customers through paid search advertising.
Beautycounter had no prior paid search experience so NetElixir helped them build their campaigns from the ground up. Beautycounter also had to contend with the competitive cosmetics industry, while staying true to their unique, safety-minded brand.
NetElixir hit the ground running with a quick launch and clean setup, implementing a highly-focused campaign structure segmented by brand, non-brand, and shopping searches. They attracted consumers toward the middle and end of the purchase journey by retargeting previous buyers, users who spent more time on the site, and others likely to convert. Beautycounter was open to experimentation, which gave NetElixir the freedom to find opportunities for growth and success.