About
Impact Gel is a saddle pad company whose patented gel technology improves saddle fit by limiting pressure point pain. Impact Gel started using our LXRGuide solution at the beginning of Q2 2022 to optimize their paid search strategy and reach new customers.
Together, we ideated a growth plan with the right fit.
Achievements
Turning Paid Search Into Profitable Channel: Prior to LXRGuide, Impact Gel did not have a consistent paid search channel, as they diverted the majority of their budget to paid social. In the first month with LXRGuide alone, we drove a 34% increase in revenue and consistently grew revenue in the subsequent months. Over the next couple of months, paid search turned into a significant revenue stream, driven by an 170%+ increase in new users.
Driving Significant Results With A Short Turnaround: In our initial launch over Q2 2022, we drove consistent revenue growth, culminating in a 50%+ increase in revenue compared to the prior period. Impact Gel performed so well that they upgraded their solution to the LXRGuide Premier Service Pack within a few short months.
Challenge
Before signing with LXRGuide, Impact Gel’s paid media strategy relied on social ads through channels like Facebook. The NetElixir team needed to set up an easy and efficient account structure for Impact Gel’s team to run on their own ads. The main challenge was to ensure the data collected across all Google services, from Ads to Analytics, was synced and fully leveraged to provide actionable insights.
Solution
With LXRGuide’s easy-to-use platform, Impact Gel’s team could quickly and efficiently set up new campaigns, analyze results, and compile best practices for future campaigns. Our analysts helped Impact Gel properly set up Google Analytics to accurately measure the performance of their new campaigns, as well as onboard their Search and Shopping campaign structures.
Paid search quickly became a new, high-revenue opportunity for Impact Gel and one of their most profitable channels. Impact Gel saw extreme ad growth, almost immediately hitting their target goals within the first quarter. Because of their quick success, Impact Gel upgraded to our LXRGuide Premier Service pack and we assisted them in reevaluating their KPIs. Through this trajectory, Impact Gel will soon be able to upgrade to NetElixir’s full service solutions.
Impact Gel’s success exemplifies what LXRGuide is intended to do: give small businesses the support they need to effectively run, optimize, and analyze their paid search campaigns and grow their business.
About LXRGuide
Our LXRGuide solution is an AI-driven tool that assists small businesses with limited marketing teams and resources. The automated platform acts as a support structure to kick-start paid search campaigns through a step-by-step, self-guided approach that walks brands through creating, optimizing, and measuring their campaigns. Our platform syncs with Google Ads for intuitive, one-click prompts to launch and boost campaigns. LXRGuide offers recommendations and tasks to further optimize our client’s account structure in less than 15 minutes a day.
Our startup solution is a complete self-service platform, with monthly check-in meetings with our LXRGuide team to review campaign performance. The Premier Service Pack includes a dedicated Account Analyst to assist with tasks, review performance in biweekly meetings, and support more complex campaign structures. Clients with a certain performance threshold across their paid search channels can start on or upgrade to the Premier solution.
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