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Winning big in a competitive category

How
scaled Amazon success

OVERVIEW

In the dynamic world of collectibles and hobby merchandise, breaking through the noise demands precision, category expertise, and relentless focus on growth.

Our collaboration with Ultra PRO showcases how a data-powered, full-funnel Amazon approach delivered standout year-over-year results. A combination of category-specific execution and bold-brand building boosted visibility and unlocked new revenue opportunities.

42%

Overall Revenue
Growth

Over the past 20 years in ECommerce, I’ve worked with numerous advertising and PPC agencies. Yet, I’ve maintained my relationship with NetElixir for over 12 of those years—and for good reason. No other partner has matched their level of support, expertise, and results. The Amazon advertising strategies consistently deliver on our ambitious ROAS goals. In today’s profit-focused environment, every dollar counts, and NetElixir has proven time and again that they can stretch our budget while delivering exceptional, reliable returns.
Scott Stevenson
(Sr Director of ECommerce Ultra PRO)

CHALLENGE

With a diverse product catalog, Ultra PRO needed a scalable, category-aware Amazon strategy to drive sales, brand visibility, and customer acquisition in a crowded marketplace.

THE GAME PLAN

Rebuilding the Campaign Engine:

We restructured Sponsored Product campaigns by product type to sharpen targeting. Each new launch received a dedicated campaign to ensure it hit the ground running and maximized early traction.

Full-Funnel Ad Diversification:

A mix of Sponsored Display (SD) and Sponsored Brands (SB) helped us reach shoppers at every stage. SD campaigns recaptured interest and drew in new audiences, while SP and SB formats drove conversions and captured bottom-of-funnel demand.

Smart Scaling Across Categories:

We focused on both broad product lines and granular subcategories, ensuring Ultra PRO’s listings were highly visible and compelling. Strategic CPC management helped scale reach without compromising profitability.

Winning Key Retail Moments:

During Prime Day and Cyber 5, we activated an
aggressive four-week campaign plan, reaching
shoppers across the funnel. Day 1 featured bold
bidding for visibility and conversion, while Day 2
pivoted to cost-efficiency and high ROAS. Strategic
placements and timely promotions helped Ultra PRO
break performance records.

Competitor Conquesting:

We strategically targeted competitors’ top-performing keywords, not only challenging their market space but also setting a new benchmark for category leadership.

Key Outcomes

423% YoY Sales Growth during Prime day

60% YoY Sales Growth during Cyber 5 Sales

Conclusion

Through smart segmentation, full-funnel activation, and a performance-first mindset, Ultra PRO
achieved substantial growth on Amazon while strengthening its brand presence across key
categories. This case study highlights how NetElixir’s strategic framework empowers brands to
scale efficiently – even in niche, highly competitive markets.

Want to stand out on Amazon?

Discover how our amazon marketplace solutions can help you scale efficiently.

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