Crafting DTC Delight:
Sweet Jubilee's
E-Commerce Expansion
OVERVIEW
Sweet Jubilee, a premium gourmet confections brand, sought to expand from B2B to Direct-to-Consumer (D2C) sales to unlock new revenue streams. The company required a scalable, user-friendly e-commerce platform to drive direct sales, streamline operations, and stand out in a competitive market
Client Quote
The transition to D2C was seamless, and we’ve been able to expand our reach without disrupting our wholesale relationships. The team’s expertise in both e-commerce strategy and execution has been invaluable.
ROBBI WEBB, VP OF ECOMMERCE, amika
Strategy Highlights
Our approach focused on creating a seamless e-commerce experience tailored for both D2C customers and wholesale partners while ensuring operational efficiency.
STRATEGIC D2C FRAMEWORK
-
Pricing Differentiation:
Implemented tiered pricing to maintain bulk discounts for wholesale partners while offering competitive D2C pricing. -
Inventory Segmentation:
Allocated dedicated stock for D2C sales to prevent conflicts with B2B orders. -
Product Distinction:
Introduced exclusive products for D2C customers. -
Promotional Strategy:
Designed targeted marketing campaigns emphasizing brand storytelling.
SHOPIFY DEVELOPMENT & ERP INTEGRATION
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Custom Shopify Site:
Developed a visually engaging store reflecting the brand’s premium positioning. -
Mar-Kov ERP Integration:
Automated inventory synchronization and order processing. -
B2B-Friendly Features:
Enabled restricted product visibility for wholesale accounts.
OPTIMIZED USER EXPERIENCE & CONVERSION STRATEGY
-
Intuitive Navigation:
Designed an easy-to-browse site prioritizing exclusive D2C offerings. -
Data-Driven UX Enhancements:
Implemented conversionfocused optimizations.
POST-LAUNCH GROWTH & OPTIMIZATION
-
Performance Monitoring:
Regular analysis of website traffic and conversion rates. -
UX & CRO Improvements:
Iterative updates based on user behavior.
Business Challenge
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Limited E-Commerce Functionality:
Their WordPress site couldn't support online sales. -
D2C Strategy Concerns:
Needed to expand direct sales without undercutting wholesale partners. -
Complex ERP Integration:
Required managing inventory across B2B and D2C channels by integrating Shopify with Mar-Kov ERP. -
Strategic Gap
Lacked expertise in D2C transitions, affecting inventory, promotions, and digital marketing
OPTIMIZED USER EXPERIENCE & CONVERSION STRATEGY
-
Intuitive Navigation:
Designed an easy-to-browse site prioritizing exclusive D2C offerings. -
Data-Driven UX Enhancements:
Implemented conversionfocused optimizations.
POST-LAUNCH GROWTH & OPTIMIZATION
-
Performance Monitoring:
Regular analysis of website traffic and conversion rates. -
UX & CRO Improvements:
Iterative updates based on user behavior.
Key Outcomes
-
D2C Revenue Growth:
Significant increase in direct sales. -
Improved Website Performance:
Increased session duration and reduced bounce rates. -
Seamless Inventory Management:
Smooth operations across B2B and D2C channels -
Higher Customer Engagement:
More email sign-ups and returning visitors
Conclusion
Sweet Jubilee’s success demonstrates the importance of strategic planning and technology integration in expanding to direct sales. By offering exclusive products and strategic pricing, businesses can drive growth and maintain strong wholesale relationships. By focusing on these elements, businesses can effectively expand their market reach and cultivate new revenue opportunities.
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