Amazon Breakthrough
A Full-Funnel Growth Story
From Fragmentation to Focus: Driving Scalable Growth on Amazon
OVERVIEW
SYNETICUSA is a U.S.-based manufacturer and distributor specializing in automotive accessories, particularly truck bed covers and lighting solutions. Known for its engineering precision, durable product design, and a loyal DIY customer base, SYNETICUSA operates in a competitive space where brand trust, performance, and discoverability are crucial to success.
Key Outcomes
77%
increase in Revenue
90 Days into Onboarding with NetElixir
77% revenue growth in just 90 days! Partnering with NetElixir transformed our Amazon strategy. Precise, powerful, and performance-obsessed helped us unlock the scalable growth which is exactly what we needed!”
Terry. T
Founder , SYNETICUSA
Founder , SYNETICUSA
CHALLENGE
Synetic USA faced performance challenges on Amazon due to inefficiency across campaigns – duplicate keywords, overlapping ASINs, and imbalanced campaign spending, which diluted performance and limited ad visibility.
THE GAME PLAN
Restructured High-Impact Campaign
Redesigned campaign architecture to spotlight high-potential ASINs with proven sales performance but limited visibility. Incorporated monthly ASIN performance reviews to refine tactics and sustain momentum across top-performing products.
Optimized Targeting & Bidding
Streamlined campaign efficiency by removing underperforming search terms and ASINs, while boosting bids and refining placements for high-performing targets to enhance ROAS and visibility.
Gained Smarter CPC Control
Eliminated overlapping keywords and ASIN targets to prevent internal competition, resulting in significantly reduced CPCs and more efficient budget utilization across campaigns.
Launched Precision Campaigns at the Category Level:
Our team implemented dedicated conversion and research campaigns at the category level to improve CPC control, sharpen targeting, and boost return on ad spend. This approach enabled precise budget allocation per keyword and ASIN, maximizing efficiency and driving higher conversions.
Engineered Campaign Mix for Successful ASIN Launches:
We leveraged a powerful blend of auto and manual campaigns for each new product launch, using auto campaigns to mine high-converting keywords and category targeting to uncover relevant ASINs for product targeting. This structured approach ensured consistent visibility and momentum for newly launched ASINs.
Key Outcomes
141%
Growth In Orders
90 Days into Onboarding with NetElixir
*Mentioned revenue and order figures reflect Amazon Ads performance.
Conclusion
Through a focused account cleanup, full-funnel restructuring, and dynamic ASIN-level optimization, SYNETICUSA achieved substantial growth on Amazon. By eliminating inefficiencies, prioritizing high-impact targets, and refining campaign execution, the brand experienced notable improvements in visibility, order volume, and overall sales. This case study showcases the effectiveness of NetElixir’s performance-driven approach in helping brands scale efficiently within highly competitive categories.
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