For many years, companies have been using Google Analytics to make profitable business decisions, as well as to understand the overall landscape of their business. Even after the rise of many analytics platforms, the majority of the businesses continue to use GA as it simplifies data and presents it in several ways at no cost. To further improve the tracking of a user’s journey, Google has launched GA4 with better AI-powered insights, less cross-platform gaps, cleaner data visualizations, improved engagement tracking, and more.
GA4 allows you to see your website activity and visitors through a different lens. Instead of page views and events, you will track every interaction as an event with associated parameters. Instead of goals, you will configure conversions. Instead of views, you will set up data streams. So, regardless of the state of your current GA implementation, you will need to re-think and re-design how you capture the interactions, metrics, and segments you need in order to measure and optimize your website, app, or digital marketing initiatives.
So, what does GA4 mean for digital marketers? Take a look for yourself:
For these reasons, an improvement in analytics is one of the top priorities for most marketers (see Forrester survey). Such improvements will allow marketers to better measure the worth of every marketing dollar and remain prepared for what’s next.
NetElixir has an array of analytics solutions to help you reconfigure your GA4 data capture.