While search marketers haven’t quite yet mastered the art of fortune telling, they have mastered analyzing online search queries to figure out the who, what, when, where, and why of how their customers are shopping. Search can provide vital insights into how your customers shop online, and can be instrumental in allocating your budget and defining your strategies for the upcoming holiday shopping season.
We’re honored to have our partners at UPS feature our search marketing capabilities and proprietary technology in a recent article on their blog, Longitudes. Check out the insightful article, A Crystal Ball for Online Shopping, and learn about how UPS and NetElixir can help you figure out:
- How you can forecast the volume of future purchases on your site this holiday season
- Which types of search queries lead to the most conversions in the month of December
- What percentage of purchases you can expect to see from mobile this year
Find out all of these strategies and more over with our friends at UPS!