Promoting an event via paid search can be challenging. Interest in most events spikes for a few days.. maybe a week if the event is substantial. The limited “interest time span” around an event makes it imperative for the marketers sponsoring the event to create a short term but extremely high impact marketing plan.
Our client, Vix Swimwear (http://www.vixpaulahermanny.com/) was the official sponsors of the Miss USA 2013 pageant. NetElixir team collaborated with Vix’s Marketing team to create a high impact, 15 day paid search advertising campaign for promoting the Miss USA pageant.
On June 27 at 2pm EDT, we will share this 15 day paid search plan during our monthly webinar – How to Build a PPC Campaign to Promote an Event in 15 Days!
Webinar attendees can expect to learn:
- Actionable strategies that worked for this paid search campaign.
- A 15 day Paid Search Campaign Planner that they can customize per their unique business needs.
- How to use Twitter for researching fresh paid search keywords, real time.