With Valentine’s Day just around the corner, marketers seem busier than lovebirds preparing to find the perfect gift for their significant other. Valentine’s Day is one of the biggest gifting occasions, where spending typically averages to over $142.00 USD per person, according to the National Retail Federation (NRF).
Gifts like candy, jewelry, and flowers are the biggest category in which spending occurs. This is also greatly beneficial to other retail segments as well, since consumers are willing to spend more to spoil their significant other.
Another interesting statistic that the NRF points out is men tend to spend nearly double of what women typically spend on gifts. As a result, paid search marketers really need to roll up their sleeves to address this specific variance. This is the month when millennials and post-millennials are really excited about searching for the perfect item and getting the very best deal online. It’s imperative for paid search marketers to be right there in the Search Engine Results Page (SERP) and capture them.
In this context, NetElixir has come out with three practical tips for paid search marketers to follow for a successful Valentine’s Day campaign.
Fellow marketers, don’t just pour all your love strictly into paid search alone. Spend some time with the people you love and care about this Valentine’s Day. It’ll surely be something special. We have even more Valentine’s Day trends and findings to share with you at our next webinar on February 19th. It’ll be a great opportunity to see all the data from Valentine’s Day and find out how we can learn from it apply it to future campaigns.