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Google “Acquired” by Alphabet, Local “3 Pack” – #ThisWeekInSEO

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This week, August 10 – 14, 2015, was a monumental week in the world of Google. Find out why and everything else you need to know that happened #ThisWeekInSEO as part of our weekly video led by our Global SEO Head, Shawn Swaim!

Watch this week’s video and find out:


  • What Alphabet is and what it means for Google

  • How these changes are going to affect Google subsidiaries and/or search marketers

  • How these changes might affect search marketers

Local “7 Pack” to “3 Pack”:

  • How Google’s Local Results have gotten even smaller

  • What information has been removed or added from the Local 7 Pack

  • What these changes might mean for the future of Google+