As paid search advertising arena gets increasingly competitive, the ability to identify fresh sets of keywords with potential to “convert” has become a key driver of success.
NetElixir works exclusively with ecommerce companies. In 2010, after multiple sessions of brainstorming the NetElixir team came up with a novel idea to source fresh keywords. An idea that was both powerful, elegant and sustainable. We called this – SOCIAL KEYWORD SOURCING.
Social keyword sourcing is the unique process of paid search keyword generation by tapping into relevant, real time conversations on social media channels like Twitter.
Social Keyword Sourcing process is powerful because of the following reasons:
LXRBuzz is NetElixir’s social keyword sourcing tool that aggregates relevant brand conversations happening real-time on the ‘Twitter’ and then automatically splits the tweets into keywords around which Google Adwords campaigns can be built in real time. The entire process is completed in just 3 clicks and takes less than 60 seconds for the marketer.
We have been able to drive incremental value for our clients’ campaigns using LXRBuzz. With the explosive growth of social media conversations, LXRBuzz has been able to generate keywords that could not have been identified through conventional keyword search methods.