In today’s session of #SEOWeek, Shawn Swaim, Global Head of SEO, and Christie Labarca, SEO Manager, discussed how content has always been an important part of search engines and their ranking factors. Watch the video below to find out more about the rules of content success, best practices, and the relationship between content and social media.
Here’s some key takeaways:
What to keep in mind when writing SEO ready content: study keywords, LSI, keyword placement, and visibility.
Don’t write content for the sake of writing content.
Quality is more important than quantity.
Keep keywords in mind, but do not sacrifice quality for keyword placement.
If you haven’t already, get your blog online.
Beyond blogging, make sure you generate useful information using white papers, downloadable PDFs, and industry infographics.
Encourage sharing on social media. Shared content means effective content.
Rules of content marketing: Consistency is key, have your own brand tone, and make sure your content is shareable.
Thank you everyone for a great year of #SEOWeek. We can’t wait to host again next year!