What a great final day of #SEOWeek! Today we learned all about creating a winning SEO strategy. We covered a lot, so here are the basics!
Before creating a SEO strategy, you have to understand the SEO path. What can SEO do for you? Your strategy must be based on brand voice and corporate culture. Determine the type of traffic you want. Do you want to focus on keyword based SEO strategies that increase rankings in the SERP or increase traffic with brand awareness and the quality of the website? You should consider questions like this before creating a custom strategy.
Keep in mind that having a high-quality site with strong brand awareness improves click-through rate directly and indirectly. The direct impact is consumer interaction with your website. The indirect effect emerges from search engines providing better rankings to the brand website and creating a social network.
Rank of Keywords
For stronger results in SEO this year, focus on the user experience – not search engines – on mobile and desktop. Use your analytics to see how users interact with your website to further tailor the experience. Don’t be afraid to use Facebook, or related social platforms, to gain traffic and conversions.
For even more helpful information, watch the webinar recording here. We’re already looking forward to next year’s #SEOWeek, so we hope to see you there!