As e-commerce booms across the globe, we could all use some tips and tricks to ensure a better user experience, a stronger ranking in SERPS, and a deeper understanding into the role SEO plays in the overall e-commerce landscape. NetElixir’s SEO Team is here to help you improve your e-commerce platform and retail marketing strategy with a new video series on SEO hacks.
Shopify is one of the most popular e-commerce platforms out there. While Shopify is easy to use and allows for a lot of customized content to make your e-commerce store stand out, it is not entirely without some small issues that can negatively impact your SEO and SERP rankings. But don’t worry; NetElixir’s SEO experts are always here to help!
If you use Shopify as your e-commerce platform, you may run into the issue of duplicate content with multiple URLs appearing for the same product page. Learn a quick trick for fixing canonical tags in the backend of Shopify’s admin to always point users, crawlers, and rank authority to the correct product URL by watching this simple instructional video. Shopify’s default fix is to add a canonical tag directly from the product collection slug variation to the actual product page.
Stay tuned for more SEO Hacks to optimize the reach of your e-commerce business. Like and subscribe to NetElixir’s YouTube channel to catch more helpful SEO Hacks for your e-commerce site in the future.