With summer fast approaching and states easing their stay-at-home orders, we see consumers shifting their shopping habits. Consumer sentiment is changing as stores continue to reopen, but many are still hesitant to shop in-store. Ecommerce options still entice customers who want to be safe, contributing to a continued rise in ecommerce sales.
NetElixir’s Retail Intelligence Lab aggregated and analyzed the daily data for Home Furnishing, Tools and Hardware, and Pet Supplies retail categories over this past weeked. Comparing the daily data from June 5 and 6, 2020 to that of 2019, we found collectively:
The Home Furnishing retail category has experienced steady year over year growth throughout the course of the coronavirus pandemic. Over this past weekend, compared to the 2019 ecommerce sales metrics from June 5 and 6, the Home Furnishing industry saw:
As people get more into DIY projects around the home, they expand their toolkits. This weekend, on June 5 and 6, sales for tools continued to increase across all online metrics:
Our pets continue to reap the rewards of our working from home routines. As the weather gets warmer and we can take our pets out for more walks or rides, we see online shoppers spending more on supplies for their pets:
To learn more about how the coronavirus is impacting retail ecommerce and online shopper behavior, register for the sixth installment of our Covid-19 Updates Webinar series. Join us on Thursday, June 18 at 2 PM ET for the Road to Recovery: Lessons From Mid-size Retailers. Here, we will continue to share real-time ecommerce data from June and host a roundtable discussion with retail industry leaders. We will be joined by:
Our next speaker in our Reimagine Tomorrow series is George Day. Professor Day will speak on How Vigilant Organizations Gain An Edge on Thursday, July 9 at 2 PM ET. Register at https://www.netelixir.com/experience/.
You can join the conversation on social media using #NxInsights.
For further reading, you can see our prior retail analytics updates on retail ecommerce and online shopping behavior: