Ada Wong, NetElixir's Client Relationship Manager, had the chance to catch up with a few social media practitioners and leaders at the SocialMediaPlus Web 2.0 Business Summit earlier this week in Philadelphia. Courtney Suthoff, Managing Supervisor at Fleishman Hillard, Inc., supports General Motors Continue Reading
You Can Take It With You: The Ease of Mobile Coupons
In a recent study by IDC, sales of smartphones grew about 57% in the first quarter of this year. These smartphones account for 18.8% of all mobile phones shipped during 1Q10. Retailers seem to be taking advantage of this “consumer on the go” and mobile coupons are really beginning to take off. Continue Reading
The Times They Are A Changin’
Among the current hot topics in the world of social media are the recent changes made to Facebook’s privacy policies. Many, myself included, are not too comfortable with the way Facebook has shared user information. They call it “instant personalization”. I call it extremely sneaky…I had to find Continue Reading
Fresh Idea Tip #9: Make Transactional Landing Pages Relevant
When advertising online, companies should always be looking for ways to increase conversions. A couple of the many ways etailers can do this is by building trust, demonstrating consistency of message, and guiding visitors along a logical conversion path. In order to execute all of these methods, a Continue Reading
Fresh Idea Tip #8: Use Twitter to Create Immediate Campaigns
Social networking websites, especially Twitter, have been the new buzz everyone is talking about in multiple business sectors. In search engine marketing, you can actually use the tool to extract keywords from tweets and integrate them into campaigns. By doing this, you will be able to generate Continue Reading
Fresh Idea Tip #7: Differentiate through Targeted Ad Copy
With millions of people searching online everyday, advertisers need to find unique ways to stand out from their competitors. At the same time, consistency, honesty, and giving searcher what they expect can all help contribute to increasing conversions. By combining these two thoughts, online Continue Reading
