Facebook advertising can be time-consuming and difficult to achieve results. However, with the right targeting options and resources, Facebook advertising can be a valuable addition to your digital marketing strategy. Facebook’s recent advertising updates are exciting for all advertisers, Continue Reading
Google’s Voice Search & AI Updates: What You Should Know + Insights
“Open the pod bay doors, HAL.” If you’re familiar with this line from the epic 2001: A Space Odyssey, then you’re experiencing a sense of doom or anxiety right now. Not all artificial intelligence or robots are like HAL. Think of KITT from Knight Rider, Cortana from the Halo series, classic Continue Reading
NetElixir Selected to Shortlist for Google Premier Partner Search Innovation Awards
Princeton, NJ, July 13, 2017 -- Princeton-based digital agency NetElixir has been shortlisted for the Search Innovation Award in this year’s prestigious Premier Partner Awards. The awards recognize the achievements of the very best digital marketing agencies and providers across North America— Continue Reading
Can Ad Extensions Really Improve Your AdWords Campaign?
Ever see one of those large ads that have all the information you could ever want about a business? They’re called ad extensions, and they’re a great way to give people more than one reason to click. For instance, you could see call buttons, location, reviews, additional text, and more. These Continue Reading
Google’s Measurement Updates: What You Should Know + Insights
Measuring data accurately can be a daunting task. Worse yet, if done incorrectly, it could potentially lead to some serious issues for agencies, marketing teams, analysts, and anyone else managing accounts. That’s why Google’s recent Measurement Updates were overwhelmingly exciting. These new Continue Reading
Why AMP Pages Are Essential to a Mobile-First Strategy
It’s no secret that Google has been serious about mobile-first for quite some time. Mobile searches surpassed desktop searches for the first time in 2015, and the gap has continued to grow ever since. This massive shift in consumer behavior comes with challenges, as mobile browsing is limited by Continue Reading
