It’s no secret that Google has been serious about mobile-first for quite some time. Mobile searches surpassed desktop searches for the first time in 2015, and the gap has continued to grow ever since. This massive shift in consumer behavior comes with challenges, as mobile browsing is limited by Continue Reading
Google’s Audience Innovations: What You Should Know + Insights
Imagine if you were able to target a user at various points in their customer journey from search to purchase. Instead of guessing or accidentally promoting the wrong product at the wrong time, Google heard your woes. Marketers can now perform everyday tasks efficiently and target customers more Continue Reading
A Simple Guide to a Mobile-Friendly Site
Improving your mobile site could be the holy grail of reducing bounce rate and getting those people to dive even deeper on their smartphone. Imagine your website sells designer shoes for less and you’re hosting a grand sale of 20% off plus free shipping on every order. If a user lands on your mobile Continue Reading
Breaking Down the Impact of Google’s Newest Announcements from Marketing Next 2017
Google recently kicked off their Marketing Next conference with a flurry of substantial changes. New products were announced, existing ones were enhanced, and we saw the official age of machine learning ushered in with a bang! What are some of the biggest takeaways? Big G is Ramping up Continue Reading
Comparing the Behavioral Aspects of Mobile vs. Desktop
In 2016, we reported that there are 8 billion mobile devices worldwide, 46% of which are smartphones. By 2021, we anticipate an increase to 11.6 billion worldwide. It’s no wonder that mobile search is on an upward trend and businesses are focusing on how to best optimize their sites to meet this Continue Reading
What Will Always Stay True in Content?
The search landscape constantly shifts and adapts so keeping up can be a real challenge. For instance, the face of content transforms more than your Facebook feed. We’ve all seen it expand to other forms like video, social media, and virtual reality. Writers, please don’t be scared! It’s Continue Reading
