Do you remember the dark days before search engines? When the first website came on the scene back in 1991, the internet was a desolate wasteland. Since then, billions of web pages have tried to make their mark, fighting for attention. That’s why it was necessary for Excite, Yahoo, and Google to clean up the noise while making it easier for websites to be found. However, websites have to follow strict rules in order to pass inspection so users can actually see them.
This is called search marketing and it’s constantly evolving. So much so that it’s hard to keep up! That’s why NetElixir is hosting a webinar featuring Forrester to explore the core principles of search marketing and review where it’s headed.
Years ago, we didn’t think mobile would dominate over desktop. Now, more than 60% of searches start with a mobile device. We also never thought technology would start having a mind of its own. Fast forward, now voice search home assistants (like Google Home and Amazon Echo), self-driving cars, artificial intelligence like IBM Watson, and more technological advances are becoming a part of our lives with each passing day.
Yet, no one is discussing the future of search.
During our webinar, you’ll gain a better understanding of the following:
- The current state of search marketing
- Recent changes in the landscape and what the future holds
- Relevant examples of what does and doesn’t work
- Tangible insights from NetElixir’s primary research
The whole atmosphere of search is shifting. Are you ready? Save your seat today!