The coronavirus pandemic has become an accelerant for digital trends and retail ecommerce. Consumers shopping behavior continually veered online and shows little sign of slowing down. Succeeding during the coronavirus pandemic has no one strict formula, but data and trends definitively show a strong digital presence is crucial. McKinsey notes that digital excellence is one of the hallmarks in approaching recovery and engaging effectively with consumers. Retail e-commerce continues to rise, as cases of the coronavirus spike in
different parts of the country. With the reopening of brick-and-mortar stores on pause in some locations, online shopping once again becomes customers’ only outlet. NetElixir’s metrics for our six retail categories below account for the first two weeks of July, comparing daily data of July 1 to July 13, 2019 to the same time period for July 2020.
The Food and Grocery retail category is seeing some of its lowest growth yet, despite a year over year increase in all online sales metrics. With outdoor dining an option, there is less of a need for people to consistently cook within their own homes. Food and Grocery sales will continue to increase year over year, but most likely not at the rate we saw at the beginning of the pandemic, as eating and cooking within the home is no longer the only option for people.
For the first time since tracking the online metrics, the Apparel retail category is seeing triple digit growth. With more and more locations reopening (including the reopening of malls) and even some offices, people want to sport new looks and refresh their wardrobe. After months inside, who can blame them?
As consumer attention shifts to restaurants, clothing, and home improvement, the Gifting retail category has suffered some setbacks throughout the course of the coronavirus pandemic.
The Home Furnishing retail category sees sustained growth and a dramatic rise in mobile reach and orders by new customers. It is quickly surpassing Food and Grocery as the fastest growing sector.
E-Commerce sales for the Pet Supplies retail category is holdy relatively steady month over month, from June to July 2020. There seems to be no shortage of new pet owners, as orders from new online customers continue to increase.
The Tools and Hardware retail category is the only one besides Food and Grocery to see all around positive e-commerce metrics for the beginning of July 2020.
For the next Covid-19 E-Commerce Updates Webinar, join NetElixir with our partners at BWG Connect on Tuesday, July 28th at 12 PM for Navigating Through a Shifting Environment: Real Time Data on eCommerce Sales & Online Shopper Behavior presentation.
NetElixir is proud to announce our first virtual holiday readiness summit. Connecting the Dots: Holiday Readiness Summit for Retailers is a ½ summit that brings together preeminent retail industry leaders, channel marketing specialists, supply chain experts, and strategic thinkers from Google, Microsoft, UPS, Columbia Business School, and more. Through this webinar, we aspire to help retail and business leaders rethink their holiday approach and innovate new strategies to move forward during this unpredictable year. RSVP for this summit on August 13th and follow us on social for more updates.
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For further reading, you can see our prior retail analytics updates on retail e-commerce and online shopping behavior: