Ever wonder how companies and concerned citizens creatively push people towards making healthier decisions? Easy! They simply offer a nifty image or sign that helps persuade people to move in a better direction than they would have before.
For example, imagine that every time you went to the vending machine and saw the amount of sugar in each drink hovering above your selection. Would that make you more likely to choose a bottle of water or soda?
You have just experienced a nudge.
Fortunately, we’ve just created a fun way to get people aware of this phenomenon!
A nudge is a Positive reinforcements that help people make happier and healthier decisions.
Now you’re probably wondering what the prize is. Our lucky winners will get a $25 Starbucks gift card and a signed copy of Nudge: Improving Designs about Health, Wealth, and Happiness by Harvard Law School Professor, Cass R. Sunstein.
We’ll announce our winners at this year’s annual X=Experience event so stay tuned!