Did you know that 93% of communication is nonverbal? That being said, we lose a lot of those nonverbal cues when we talk to someone over the phone. Not being able to see facial expressions, hand gestures, or even posture could affect how well the conversation is going if you’re not experienced. However, Anthony Turco is one of the incredible individuals at NetElixir who create positive experiences with our clients, no matter the channel.
Anthony is our Senior Business Development Manager and has been working at NetElixir for more than three years. Fun fact – he used to host the early morning jazz radio show at WRTI!
IN THE PAST, HOW HAVE YOU OVERCOME THE CHALLENGE OF A CLIENT NOT BEING KNOWLEDGEABLE ABOUT THE SEARCH MARKETING SPACE?
“I love analogies. They are perfect for this industry,” he said. “The best way to overcome the lack of knowledge is to acknowledge the fear that lies within it. It is human nature to fear what you don’t understand. I sense that clients tend to fear this industry because of the bad rap it received a decade ago and how it continues to change constantly. If you can get past this fear, you can be open to our solutions.”
Learn more about Anthony in the video interview or full transcript below:
A: I think culturally, it’s enjoyable, [especially] in the fact that we specifically get the freedom to make our own decisions. We’re a small company but we’re growing rapidly and I like how our decisions on the employee-level really affect the company as a whole. It’s a great learning experience but also an impactful experience.
A: When all the research comes together to carve out a successful strategy from an outside-the-box analysis that makes clients go, “WOW! I never thought of it like that before!”
You just feel that expertise coming through and that the client truly trusts that this is where they want to put their business. It’s just a really rewarding experience.
A: My dad worked with computers so while many of my classmates still hand wrote their essays, I brought mine in on an old dot matrix printer.
A: The Indiana Jones trilogy. The fourth one is okay but I still consider the first three to be the quintessential Indiana Jones movies.
A: With my love of American history and being from Philadelphia, I can give a walking tour of Philadelphia. I’ve done it on three occasions and it’s just from my own innate knowledge of history and the city. I’ve done it for my family and friends and it’s always a good time.
Honestly, it’s been a great transition for me. I love the clients I worked with in Client Services. By having that experience getting exposed to a lot of different problems over my time working with those clients in a lot of different industries and coming up with solutions with the clients, I was able to bring that knowledge over to Business Development side.
Now, when I’m talking to the client who is just meeting NetElixir for the first time, we can get right into their challenges and nine times out of ten, I’ve seen or heard their challenges before just from my previous experience.
It becomes a very useful dialogue back and forth to be able to bring that experience further to be able to help them. I think it further shows the expertise that we bring here at NetElixir in being able to really solve any and all challenges that our clients face.
A: (1) People are an invaluable resource and thus, people skills are a necessity. (2) Patience is a virtue, but that doesn’t mean it’s easy. (3) Never stop challenging yourself.
A: We are lucky to have great 3rd party partners that allow us to get a surface level or tip of the iceberg view of each client before we speak to them.
A: Be relatable, patient, and listen respectfully. Always own what you are confident in. That confidence will be seen by the client.
Anthony also happens to enjoy playing the Assassin’s Creed video game series!
Interested in the kind of work Anthony does in the digital marketing space? Join our team! To find out how, visit netelixir.com/careers.