More states have entered the next phase in their plan to reopen. For some, this includes non-essential retail stores that are open for curbside pick-up and restaurants with outdoor dining. At our sixth webinar on how the coronavirus pandemic is impacting ecommerce sales and online shopper behavior, NetElixir will continue to go over the real-time data to show how online sales continue to change year over year and chart ecommerce growth.
From our last webinar, on May 21st, we saw a continued rise in year over year ecommerce sales – which points to a promising path along the road to recovery:
We will break down the data for the timeframe of May 17 to June 13, as the curve flattens and most states have reopened.
However, as important as data is to understanding how and when consumers are shopping, it is equally important to contextualize and use the data. A panel of retail executives will put the data into context, exploring how their companies have overcome the challenges caused by the coronavirus pandemic and how they are navigating the road to recovery. Hear their stories, firsthand experiences, and strategies for engaging their consumers in this new normal.
The Road to Recovery: Lessons From Mid-size Retailers webinar showcases the unique challenges and learning opportunities that mid-sized retailers have faced. While large-scale companies’ stories are shared, we need to hear from all retailers about their unique challenges and insights to better strategize moving forward.
Join us tomorrow, June 18 at 2 PM ET for a live Q&A with our retailers:
Read more about and meet our panel of retail executives.
One day of insights can paint a picture of how your customers are navigating the online space; new shoppers are continually flocking to ecommerce stores. The digital trend, accelerated by the coronavirus pandemic, does not appear to be slowing down.
Continue reading for a brief rundown of the daily changes, as we compare the retail ecommerce data from June 15, 2019 and 2020 for our retail categories. Overall, the Average Order Value saw big year over year increases throughout retail categories. Tools and Hardware and Pet Supplies retail industries have positive changes for all five categories. Food and Grocery continues to see tremendous growth.
The year over year change in AOV for the Apparel retail category is among the smallest we have recorded. The Apparel industry is starting to bounce back as reopening prompts people to refresh their wardrobe.
Over one day, we saw:
Our panelist Ruth Jeffers will speak more on how her company helped provide vaccines and necessary supplies so her customers could continue to care for their animals.
To learn more about how the coronavirus crisis continues to impact ecommerce sales and online shopping behavior, register now for our webinar airing live tomorrow.
Our next speaker in our Reimagine Tomorrow series is George Day. Professor Day will speak on How Vigilant Organizations Gain An Edge on Thursday, July 9 at 2 PM ET. Register at https://www.netelixir.com/experience/.
You can join the conversation on social media using #NxInsights.
For further reading, you can see our prior retail analytics updates on retail ecommerce and online shopping behavior: