Another holiday shopping season is underway and digital marketers are working to meet year-end revenue and profit goals, but this period also delivers opportunities and threats to long-term success. All but hyper-seasonal merchants should consider the closing months of the year as setting the stage for the year ahead. Holiday promotions should not only maximize seasonal returns, but include strategies that generate customer loyalty and avoid accelerated churn rates in the face of increased competitor visibility. This time of year is about giving and no one is more deserving than customers that generate year-round profits for your organization.
Generating true customer loyalty is not realized by simply attaching an additional discount to your already planned holiday offer, wrapping it in a shiny new subject line and clicking send. These are some of your most valuable customers, and they deserve more consideration than what most of us get from our office Secret Santa.
Here are some tips for creating offers that will increase customer loyalty this holiday season:
The efforts of organizations to engage customers at culturally important times of the year will become increasingly significant as social marketing evolves. Start by letting your most valuable customers know that they are special this holiday season, and you will increase customer capital as your company enters the New Year.
Rick was featured in our November 14th webinar on Holiday Advice from Industry Experts. You can access the recording from the webinar here: http://www.youtube.com/watch?v=3OBFYSYBq50