Ever see one of those large ads that have all the information you could ever want about a business? They’re called ad extensions, and they’re a great way to give people more than one reason to click. For instance, you could see call buttons, location, reviews, additional text, and more. These extensions will put your ads to work.
Adding more content to your ads will give you greater visibility on the SERP without any extra cost. They often will increase clicks because they’re so helpful. Ad extensions can be automatic or set-up manually, depending what AdWords thinks will improve performance. It’s important to note that these guys only show up when AdWords thinks they’ll help your campaign or when your ad’s position and Ad Rank are high enough.
Check out all those extensions! You can see Bake Me A Wish’s telephone number, structured snippets, and even sitelinks making it easy to get to their products. My mouth is watering just looking at it.
Here’s what it’ll look like when you create your own sitelink extensions:
Link Text (25): List whatever item you’re trying to promote.
Landing Page: Where you want the user to go once they click.
Device Preference: Self-explanatory. Just think ahead!
Description Line 1 (35 characters): Describe whatever is in the link text.
Description Line 2 (35 Characters): Describe the link text even more or add a brand USP.
Start/end Dates Scheduling: Make sure you don’t skip this step. It would be unfair and cruel to show a great offer after it’s expired!
So, if you want your ads to work harder for you, consider ad extensions. Judging by the numbers, you don’t have too much to lose since they’re free.
Need help finding all the opportunities AdWords has to offer your business? Contact us today! Our incredible team is on standby.