As April draws to a close, some states across the United States look to begin reopening. The American population continues to shelter-in-place as the pandemic continues and considerations are made for an economic return to a new normal. In the meantime, consumers are still turning to ecommerce options to supplement and furnish their homes. Our retail analytics data shows a continued upward trend in ecommerce sales among the homebound consumer base.
Our brief update on retail analytics covers the Food and Grocery, Gifting, and Home Furnishing retail categories, comparing the daily data of April 27 and 28, 2020 with that of April 27 and 28, 2019 to show year over year changes.
The Food and Grocery retail industry has experienced a boom in sales during the outbreak that has been unmatched. Just from the beginning of this week, we have seen:
As of yesterday, Food and Grocery ecommerce sites have experienced their best conversion rate since NetElixir began collecting their research data.
In attempts to stay connected with loved ones while social distancing, people have turned to means of virtual expression. Our daily data has found:
Despite tremendous growth in terms of converting searchers to shoppers, basket sizes have decreased for many retail categories throughout the outbreak. People have stocked up on food to feed all those now living under one roof, but discounts and offers across other industries have drastically lowered average order value.
While we continue to work, learn, and live at home, people look to redesign their surroundings for a change of scenery. Even small updates can be refreshing.
For the Home Furnishing retail category, our daily data has found:
While Food and Grocery and Gifting have seen more dramatic changes in their day-to-day ecommerce sales, Home Furnishing is still seeing positive results in gaining a share of ecommerce growth. Customers are venturing online. Therefore, it is important for businesses to get their products and services on the screens of their returning and potential customers.
We will be hosting a new webinar series, starting Tuesday, May 12 at 2 PM ET. Our X=Experience: Expert Series pulls together previous speakers from our annual X=Experience event to provide insights and research on how the coronavirus is impacting different fields. Our first webinar of the series on Leveraging AI, Data, and Tech Platforms To Understand Health Pandemics will be presented by Anindya Ghose. Register now.
Our Covid-19 Updates Webinar series can be viewed in its entirety. The schedule is as follows:
While we have covered an extensive dataset, it is by no means exhaustive. Please email us at firstname.lastname@example.org for specifics into your category.
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For further reading, you can see our prior retail analytics updates on retail ecommerce and online shopping behavior: