The month of May could bring a continued increase in ecommerce sales as the United States begins its stages for re-opening. Digital advertising has stabilized throughout the month of April, despite a decline for some companies in March. We are seeing a rise in marketing engagement as May suggests a promising path to begin recovery. Digital connection and online shopping continue to be an important avenue for everyone to stay in touch with loved ones and get through social distancing.
However, we still have to learn from the daily data to understand how customers search and shop. We have to consider how shifts will impact online shopping behavior and ecommerce sales. We round out April by looking at the year over year changes for Pets Supplies and Tools and Hardware ecommerce categories from April 27 and 28, 2020 compared to April 27 and 28, 2019.
At the onset of the outbreak in the United States, people were stocking up for their pets as much as for themselves. Pets provide their own level of mental and emotional support, especially during times of crisis, as pets can help people be healthier.
Overall, the Pet Supplies retail industry has been experiencing sustained year over year growth in their ecommerce sales. Earlier in the week, NetElixir’s Intelligence Lab found the followed daily shifts in ecommerce sales for the Pets Supplies retail industry:
We could all use some extra love and treats during these difficult times, so be sure to continue expressing your appreciation to your companions.
While homebound, people intend to do more chores around the house. With spring weather finally arriving, we have seen a rise in gardening during the outbreak, which falls under our Tools and Hardware retail industry. As hobbies sustain us during the coronavirus outbreak, we have seen an increase in ecommerce sales for the Tools and Hardware retail category. But people aren’t just shopping online – local gardening stores have also increased their sales.
Based on our research, NetElixir has seen the following changes in ecommerce sales for the Tools and Hardware retail category from earlier this week in April:
As May is Mental Health Awareness Month, our hobbies, our pets, and our connections to each other will continue to get us through this crisis and allow us to emerge stronger together.
We will be hosting a new webinar series, starting Tuesday, May 12 at 2 PM ET. Our X=Experience: Expert Series pulls together previous speakers from our annual X=Experience event to provide insights and research on how the coronavirus is impacting different fields. Our first webinar of the series on Leveraging AI, Data, and Tech Platforms To Understand Health Pandemics will be presented by Anindya Ghose. Register now.
Our Covid-19 Updates Webinar series can be viewed in its entirety. The schedule is as follows:
While we have covered an extensive dataset, it is by no means exhaustive. Please email us at email@example.com for specifics into your category.
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For further reading, you can see our prior retail analytics updates on retail ecommerce and online shopping behavior: