App Store Optimization is key for getting your app discovered and downloaded. Whether your app is on the Apple App Store, Google Play Store, the Amazon App Store, or GetJar, there are tools and techniques you can use to optimize your listing.
App Store Optimization, or ASO, is the process of improving your app’s descriptive content to maximize visibility on the app store and increase downloads. It is similar to SEO, with a focus on apps instead of web pages. 60% of users discover apps through browsing and search, so optimizing your listing is key.
When optimizing your app store listing, the main thing to consider is your audience. Who are you trying to reach with your app? What will those people be searching for? Make a list of different terms your audience might use to find what your app offers. Do research by reading listings of competitor apps to see what terms they include. You can also use SEO keyword tools to find similar phrases to incorporate into your listing.
Aside from the above considerations, app search listings also take ratings, reviews, and number of downloads into account. You can’t directly control these. However, you can work to improve your listing in other ways, thus improving its visibility, increasing conversions, and ultimately leading to an improvement in download count and ratings.
In order to maintain your ranking, you must keep your app up-to-date. Both Apple App Store and Google Play Store take into account how often you update your app. An updated app makes for a better user experience as well. You can use updates to keep content fresh, clean up bugs, and add new features.
ASO isn’t a set-and-forget task. You must continuously assess your success. Monitor your ranking and that of your competitors. Analyze changes your competitors make and use those learnings to make adjustments to your own listing. Read your reviews and address any concerns that your users have in a timely manner. Remember: to be successful, it’s crucial to have a great product.