The big speculation around AdWords is that Google is eliminating the right-hand side ads in the Search Engine Results Pages (SERP). A move that’s been both praised and ridiculed at the same time is being rolled out silently. There hasn’t been an official announcement from Google about this at all. However, advertisers have already started seeing the empty white space on the right-hand side of the SERP and it’s a little disconcerting.
First, let’s take a look at the facts, confirmed through empirical methods:
What motivated Google to do this?
What could be the impact ?
How can we estimate the impact ?
There is a segment in AdWords called “Top v/s Other” which provides the statistics of the top ads versus other ads. Based on that information, we’ll be able to formulate a better idea about the potential impact and we’ll also be able to educate our clients in a data-oriented manner.
NetElixir is starting a sandbox test to analyze the impact of this update. Our “AdWords Bing Bang Experiment” has been set up and is scheduled to start today. We’ll be sharing our data with you all shortly!