Amazon A10 Algorithm Update: Weightage Shifts in Ranking Factors

Amazon SEO

The new update to the Amazon A10 Algorithm shifts more weight onto relevancy of results to a user’s inquiry and customer behavior, while decreasing the importance of sales metrics like Sponsored Products.

Check below to see what has changed in the Amazon A10 Algorithm update.


Having your products rank on Amazon requires a different approach than ranking on Google. While improving your organic search results on Google could take a matter of months after optimizing, you can see results in as little as one to two weeks on Amazon. The search intent for users is different. People go to Google to shop, yes, but also to research products, brands, and information before following through with a purchase. People who go to Amazon have a higher intent to buy and Amazon heavily caters to their user experience.

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