E-Commerce Web Development

A simplified approach to optimization would be:

• Build a frictionless UX: Simplify your site and make your workflow easier for your customers.
• Adopt SEO best practices: Be wary of the algorithm updates and keep your website up to date.
• Engage customers at every stage of the funnel: Sync your marketing channels like paid search, social media and email to engage users based on actions. Implementing automations for actions like an empty cart or newsletter sign-up is a good way to keep customers coming back to your website.

The main goal of optimization is to track visitors’ activity on your website and implement ways to convert them to paying customers. Tracking customer behavior through every stage of the purchase funnel is critical in driving e-commerce success.

All websites require upkeep, maintenance, and a periodic refresh to stay on pace with the ever-evolving user expectations. Before you make a migration decision, consider two important factors:

• Is your website stuck in the 2015s (or even worse?) This was the desktop era, user experience and page speed were considered fancy jargon. At that time, just having a functional e-commerce website was good enough.
• Do your business needs exceed the capabilities of your current website?  This should be easy to identify. Check if you’re frequently investing in “fixes” to your website or if you are frustrated about snappy new features that your e-commerce platform (or developers) cannot implement.  

Remember that it’s important to identify solutions that meet your current and future requirements. Every e-commerce platform has its unique pros and cons. If you need help, our team of experts are here to guide you through this decision-making process. 

When looking at e-commerce platforms, it is important to look at features that you immediately need, and functionality that you might need in the future to scale your business. Think about your future business goals, your current tech capabilities, and your budgets. Every e-commerce platform has its own unique pros and cons. An ideal e-commerce platform will cover all your current requirements and can scale with your business. 

There are a couple of key differences when choosing between Shopify and Magento. One main difference is that Shopify is a hosted platform, and Magento is a self-hosted platform. So, with no tech expertise, it will be difficult to use and maintain Magento. Shopify also offers a wider range of ready-to-go themed templates and add on/plugins for your e-commerce website. If you are looking for a ready-to-use solution that is also scalable for the future of your business, Shopify is the way to go. If you are looking for a fully customized site through code, and have the time and money to invest into this, Magento is the better choice.

BigCommerce has more built-in sales features, compared to Shopify.. Shopify’s add-on/plugin sales features are more customizable, but BigCommerce includes more useful features “out of the box”. In the end, both offer all of the features an online store will need to grow and operate efficiently.

Any custom event with 'non-interactive hits' set to 'false' is recognized as user interaction. This leads to fewer cases of bounce, which leads to a lower bounce rate.

Shopify is best for companies just starting out, or companies that do not do high-volume orders (over 10k orders per minute). Shopify Plus is a more robust solution with functionality geared towards established businesses.