GA4 Strategies For Your Brand
A discussion between NetElixir and Google experts on the future of measurement and how to ensure proper tracking for your website.
![GA4](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1024,h_1024/https://www.netelixir.com/wp-content/uploads/2023/04/ga4-graphic-1024x1024.png)
Every day without Google Analytics 4 is a day of data lost! Starting July 1, 2023, Universal Analytics will no longer process or collect your data — that means your sales, website traffic, customer insights, and more will not be tracked.
Speakers
![Tauseef](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1024,h_1024/https://www.netelixir.com/wp-content/uploads/2023/03/Tauseef-S.-Headshot-Blue1-1024x1024.png)
Tauseef Syed
Senior Director of Client Strategy, NetElixir
![](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_260,h_260/https://www.netelixir.com/wp-content/uploads/2022/03/Untitled-design-15.png)
Billy McLellan
Agency Development Manager, Google
Why Do You Need GA4?
- Cross-platform analytics tracked through event-based data (rather than session-based data) to track distinct user interactions
- Predictive analytics powered by Google’s machine learning algorithms for actionable insights
- Customer journey insights tracked across assets for a holistic view across your website and app
- Direct connections with media platforms to facilitate visitors taking action across your website
- Privacy controls to ensure your brand survives and thrives once third-party cookies deprecate this year