Thought Leadership
Speaker Library
The X=Experience Speaker Library offers bold ideas, real-world lessons, and expert strategies to spark innovation and smarter decision-making. Dive into the ultimate "brain spa" with insights from industry leaders, Ivy League professors, entrepreneurs, and more.
Jonah Berger: Why Things Catch On
Katy Milkman: The Psychology of Change and How to Make it Stick
Webinar Library
Explore our on-demand webinar library, featuring expert-led sessions packed with actionable insights, strategies, and the latest trends in digital marketing.
Consumer Research
Our data-driven insights into consumer behavior, emerging trends, and industry shifts empower eCommerce leaders to make informed decisions, optimize strategy, and drive growth.
Amazon & TikTok Integration
TikTok has partnered with Amazon to enable direct shopping within the app, simplifying the journey from product discovery to purchase.
Pmax vs Shopping
Maximizing Campaign Performance: Navigating Performance Max vs. Standard Shopping Campaigns.
Google Third Party Cookies Are Here to Stay
Udayan Bose, CEO of NetElixir, provides insight into the factors influencing Google’s decision. Based on NetElixir’s extensive experience working with over 200 clients, two primary factors seem to have driven Google’s reversal.
Market Insights, Blog X
Explore expert perspectives, practical tips, and how-tos on the latest in eCommerce, digital marketing, and innovation, all curated to keep you informed and inspired.
A Mid-Year Check In: The State of eCommerce
The state of eCommerce may seem like it is stable. However, when you go beyond the surface, there’s lots of complexities.
Is SEO Dead, or Just Evolving?
“Will we even call it ‘search’ in two years?” It’s no longer a question of just how SEO is evolving, it’s whether SEO as we know it will change.
Prime Day 2025 Will Be Different: How to Succeed
NetElixir hosted a webinar outlining what sellers need to do to prepare, prioritize, and pivot this year.
A New Era of AI-Powered Advertising: POV from our CEO on Google Marketing Live 2025
By democratizing powerful tools like AI-powered creative, Google has raised the baseline of automation
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