September 18-19, 2025
Princeton, NJ | Nassau Inn & Grounds for Sculpture

X=Experience brings together leaders from academia and industry for thought leadership, knowledge sharing, and networking in eCommerce and business.

The Innovation Un‑conference

This September, NetElixir’s X=Experience returns to Princeton, NJ, bringing together top industry leaders and academic innovators for an exclusive, two-day summit designed to spark groundbreaking ideas and transformative strategies. Since its inception in 2013, X=Experience has been more than just an event—it’s a “brain spa” where creativity flows, collaborations thrive, and the future takes shape.

From exploring Einstein’s footsteps at Princeton University to engaging in immersive, classroom-style learning at the captivating Grounds for Sculpture, every detail is carefully curated to inspire out-of-the-box thinking and push the boundaries of possibility.

Featured Speakers

Thrive Maximizing Well‑Being in the Age of AI
Anindya Ghose
Heinz Riehl Chair & Professor, NYU Stern Litigation and Scientific Expert, Compass Lexecon Author
The Science of Mastering Your Intuition
Laura Huang
Professor, Northeastern University, Harvard University, University of Pennsylvania Entrepreneur & Author
AI & Innovation for DTC Businesses
David Bell
Co-Founder and President, Idea Farm Ventures, Author
Experimentation AI to Drive Topline Revenue
Udayan Bose
Cofounder and CEO, NetElixir

Responsible AI:
Innovation with Integrity

Thierry E. Klein
President, Bell Labs Solutions Research Nokia Bell Labs
Christine Alemany
Growth Executive | Board Advisor | Author
Julie Lane
Global Program Leader, Digital Innovation and Ways of Working, Amazon Web Services
Jim Samuel, Ph.D.
Associate Professor of Practice & Executive Director, Informatics Programs Rutgers University
Unlike any industry event or conference that I have been to, NetElixir's X=Experience bridges the gap between industry and academia in a thoughtful and engaging manner. Expect fascinating topics from established thought leaders in an inspiring setting with an impressive list of attendees. Not to be missed!
Emily Scott
Senior Manager of Digital Marketing & E-Commerce, Sidney Garber
Absolutely, the only conference that guarantees progress in your mission.
Naheed Adil
Chief Growth Officer, Chai Chief
This event brings together business leaders to share experiences and learn about innovations in marketing.  It is a great experience that every entrepreneur should take the time to attend.
Omar Hinojosa
President, Valley Vet Supply
It's a truly immersive experience for marketers to learn and think outside the box.
Jen Dombkowski
Marketing Team Lead, Brezza
The un-conference never disappoints! The content is thought-provoking; the networking opportunities are abundant and organic; the venue is beautiful. An event not to be missed!
Suzy Davidkhanian
Vice President Content - Retail & Ecommerce Practice and Analyst Access Program, EMARKETER
An absolutely remarkable, stimulating, and inspiring experience!
Lucy Partman
Senior Project Officer, Technology Innovation Partnerships, NJEDA
NetElixir X=Experience should be on your to-do list! It’s an event that won’t disappoint and time well spent.
Lori Mariano
Managing Partner CMO, Hampton Beauty Brands,
NetElixir X=Experience is turning out to be one of the most important and insightful conferences I have been attending. Right from the choice of venue, the speakers and their topics and the group is perfect!!!! Great work, one of the best hidden gems.
Hrishi Modi
CEO, Lakhani Family Office
A unique experience in which you have a college-like experience of learning led by professors and thought leaders in digital and marketing at a venue that encourages creative thinking and innovation.
Jon Harding
Senior Vice President, Global Chief Information Officer, Conair
NetElixir's X=Experience is an amazing event where you'll learn a lot and have a great time too! You learn from some of the leading experts in the fields of innovation, ecommerce and marketing, plus interact with leading professionals from all different industries. I thoroughly enjoyed it and look forward to attending next year!
David Contract
Global Marketing Team Lead, The Betesh Group
X=Experience brought in accomplished leaders from diverse industries, yet felt like a group of friends interacting, and turbocharged with leading speakers, with an end goal of giving back to community.
Rathnam Aravamudhan
Vice President, Antylia Scientific
This is less a conference about developing tactical or technical solutions, though there is time to find those answers via side conversations with the experts and colleagues attending. Rather, it is more a conference about developing perspective, using creativity and analytics, not only for problem-solving, but for your organization's growth. Basically, it's about how to think more and better, in new and different ways. The area where the conference takes place further serves to enhance that this conference is ‘just different.
David Stubbs
Senior Director of Marketing & Ecommerce, Ames Walker
I call it “brain spa”.  Adam Alter taught us how to get unstuck, Robin Dreeke shared incredibly useful insights on how to look at innovation and how to create unstoppable alliances. To finish the day, Sheena Iyengar led us all in a work shop to learn a very practical way to work through an innovation process starting with breaking down the problem. An amazing end to the week, can’t wait to put these new ideas to practice!
Francesco Lagutaine
Chief Marketing Officer, USAA
It’s been wonderful. When I think back to traveling here on the plane, not knowing what to expect, the reality has far exceeded my expectations. This experience has given me the chance to step away from my everyday work, to stop thinking about the things that usually occupy my time, and instead open up to a broader world of new ideas. Ideas that are incredibly valuable.
Justin Krbec
SVP / Pres of Business Development, Threadfellows

Agenda

September 18 | 6:00 pm

Cocktail Hour, Entertainment and Seated Dinner

Nassau Inn

September 18 | 8:00 pm

Guided Walking Tour of Princeton University

September 19 | 8:00 am

Breakfast

Rat’s Restaurant at the Grounds for Sculpture

September 19 | 9:00 am

Welcome,
Keynote Presentations
and Book Signing

September 19 | 12:00 pm

Lunch and Walking Tour

Rat’s Restaurant and the Grounds for Sculpture

September 19 | 2:00 pm

Innovating Through
AI and Experimentation

September 19 | 2:30 pm

Panel Disscussion

September 19 | 4:00 pm

Closing Remarks
and UDAAN Raffle

Night One 𝝿
Welcome Reception

The X=Experience magic begins on Thursday, September 18th at 6:30 pm with a Welcome Reception at the historic Nassau Inn in Princeton, NJ. During Night One, network with fellow attendees while enjoying a cocktail reception, seated dinner and live entertainment. Notable Americans from Paul Revere to Albert Einstein have dined, lounged, and stayed at the Nassau Inn, and we invite you to share the spirit of their camaraderie.

We have a hotel block with a preferred rate at the Nassau Inn for those guests who wish to stay over to minimize their traveling for the main conference day.

Night One 𝝿
A Night in the Life of Albert Einstein

At NetElixir, we take great inspiration from Albert Einstein and seek to emulate his endless curiosity, inquisitiveness, and perpetual learning. After the welcome reception, we invite you to join our team in a walking tour of Princeton University with the one and only – Mimi Omiecinski. Together, we’ll retrace Einstein’s footsteps {quite literally}, while learning about his influence on the town and Unviersity’s revolutionary history!

The Un-conference 𝝿 Grounds for Sculpture

The main conference day – Friday, September 19th, will take place at the breathtaking Grounds for Sculpture in Hamilton, NJ. Founded by artist and philanthropist Seward Johnson, the Grounds for Sculpture is a 42 acre museum, garden and arboretum where art and nature are always at play. Midday we take a break from the classroom to enjoy a private guided tour of the grounds where more than 700 artists have displayed their work.

The Un-conference 𝝿
Rat’s Restaurant

Prior to the tour, a French country inspired breakfast and lunch will be provided onsite at the iconic Rat’s Restaurant. Named for the gregarious character in the Wind in the Willows, Rat’s is designed to make guests feel like they have stepped back in time to Claude Monet’s beloved town of Giverny. Rat’s has been named one of the most scenic restaurants in New Jersey and just this past May has been recognized by NJ.com for its excellent outdoor dining experience.

Empowering the
Next Generation

Each year at X=Experience, we raise funds for the UDAAN Trust Flight Foundation through an onsite auction. Think AirBnB, Ray Ban, Sony and more! All tickets purchased are tax-deductible.

Since 2016, the UDAAN Trust has been sponsoring the high school and university education of underprivileged girls in India. Our students come from humble backgrounds, whose families live below the poverty line. Through UDAAN, our students are able to get on the right path to achieve their dreams and improve not just their lives, but those of their families and communities. Currently, 36 girls are enrolled in the program. Eight girls have graduated and six have earned job placements in top-tier multinational companies, increasing their household income by more than 280%.