Turning Seasonality Into Scale:
How Kansas City Steak Company Transformed Q4 Performance with Amazon DSP
Outstanding in every way.
The NetElixir team brought efficient processes and simple, performance-based reporting to the unwieldy behemoth of Amazon. Their results-first approach has produced strong, consistent growth…profitably. I look forward to continued growth with them at the helm.
Opportunity
Kansas City Steak Company, a heritage brand in the premium meat and gifting space, is known for its Steakhouse-quality beef, direct-to-consumer model, and decades-long reputation for quality. With Q4 representing the most critical revenue period of the year, the brand had a significant opportunity to capture increased demand driven by gifting, holiday meals, and seasonal promotions through their Amazon Marketplace.
With key moments like Amazon Prime Week, Thanksgiving, and December peak shopping, the stage was set for accelerated growth, if supported by a high-performing and scalable advertising strategy.
Challenges
Despite strong seasonal demand, Amazon Demand-Side Platform (DSP) performance was off to a slow start in October, limiting early momentum heading into peak months. Additionally, key product listings were facing disapproval and stock-related challenges further restricting visibility during a critical window.
At the same time, budget allocation across audiences and products lacked efficiency, reducing overall return. Competing against dominant players in a highly competitive category, Kansas City Steak Company needed to quickly resolve operational challenges and improve performance to fully capitalize on Q4 demand.
Approach
NetElixir implemented a focused Amazon DSP strategy designed to stabilize performance and drive scalable growth during peak season:
- Proactively resolving
Product Feed disapprovals and, when needed, relisted items individually to restore visibility forhigh-demand products. - Seasonal Creative Refresh
to align messaging with holiday gifting intent. - Amazon Holiday Storefront Seasonal Refresh and Enhancement
to improve the shopping experience and conversion. - Strategic Budget Reallocation
toward top-performing products and audience segments. - Full-Funnel DSP Optimization
across prospecting, retargeting, and Performance+ campaigns.
Results (Year over Year)
+122%
+70%
+135%
+89%
+43%
DSP Performance Turnaround
5.8x improvement in ROAS
Delivered strong DSP revenue growth following an initial ramp-up period
Achieved consistent week-over-week performance gains
Impact
Kansas City Steak Company’s’ Q4 transformation demonstrates the importance of agility, timing, and strategic alignment in a highly seasonal business. By resolving product-level challenges, refreshing creative to match consumer intent, and reallocating budget toward what was working, NetElixir turned DSP into a meaningful growth driver.
Today, Kansas City Steak Company is better positioned to capitalize on peak demand with a more efficient and scalable advertising framework. This approach not only improved short-term performance but also established a stronger foundation for future seasonal success.
