Rethinking Search Marketing

Exclusive Workshop With

2023: The Year Of Disruptive Digital Transitions

Generative AI. Emergence of new channels. Radical shifts in consumer behavior.

These forces are disrupting the digital landscape in unprecedented ways (a word we thought we escaped post-pandemic). 2023 is a critical transitionary period that will differentiate between future successes and failures. Change is scary, we know. But change can also bring incredible opportunities for the bold and the ready. Be bold with your partners at NetElixir, Google, and UPS so you are ready for the future of marketing and all its possibilities. Join the teams of digital marketing experts at Google’s NYC Office at this exclusive, invitation-only event.

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Workshop Details

Google's New York Office
111 8th Ave, New York, NY 10011
(Please use the main entrance on 8th Avenue and 15th street. Address for the building is 111 8th Ave, New York, NY 10011. The closest subway to the Googler Chelsea Campus are the A, C, E trains. Please note that these trains let off on 8th avenue and the entrance is right by the train on the corner of 15th street. )

March 15, 2023 from 8:30 AM to 2:00 PM

Deadline to register is March 10th
By invitation only on a first-come first-served basis
Note: Proof of vaccination is required to enter Google's office.

Get expert insights into the forces impacting the digital marketing landscape and what it means for your brand. Learn the steps you can take today to prepare your business for tomorrow. Our hosts from NetElixir, UPS, and Google will discuss:

Get exclusive access to NetElixir, Google, and UPS experts to ask your most pressing questions and network with fellow retail leaders.


March 15, 2023 8:30 am


March 15, 2023 9:15 am

Welcome Note

by Jason Barbanel, NetElixir and Katie Francfort, UPS

March 15, 2023 9:30 am

How Generative AI Is Changing The Digital Marketing World

by Udayan Bose, NetElixir

March 15, 2023 10:00 am

The Future of Measurement

by Billy McLellan, Google

March 15, 2023 10:30 am

Coffee and Networking Break

March 15, 2023 11:00 am

Creating a Culture of Experimentation: The NetElixir and Google Way

by Robert Graham, NetElixir, Yao Hsiao, Google, Manish Mohan, NetElixir, and Steven Singer, Steven Singer Jewelers

March 15, 2023 11:45 am

Lessons from the Trenches: How Leading E-Commerce Businesses are Adapting to the Rapidly Changing Digital Landscape

Executive Panel with Ryan Ricci, Google, Tauseef Syed, NetElixir, Courtney Curtis, amika, Heidi Buck, amika, Chas Fox, Micro-Mark, and Ashly Snell, Dover Saddlery

March 15, 2023 12:30 pm


Meet Your Hosts and Speakers

Jason Barbanel

Channel Partnership Manager


Udayan Bose

Founder & CEO


Heidi Buck

Heidi Buck

Director of Performance
Marketing & Analytics


Courtney Curtis

Courtney Curtis

Director of Digital Marketing


chas fox

Chas Fox




Katie Francfort

Director of Marketing


rob headshot

Robert Graham

Digital Marketing Analyst


Yao Hsiao

Yao Hsiao

Senior Account Strategy


Billy McLellan

Agency Development Manager

Google Customer Solutions


Manish Mohan

Senior Director of Digital Media Strategy


Ryan Ricci

Head of Agency

Google Customer Solutions

Steven Singer

Owner and Chief Executive Officer

I Hate Steven Singer
Steven Singer Jewelers


Ashly Snell

Senior Manager of Digital Marketing

Dover Saddlery


Tauseef Syed

Senior Director of Client Strategy