Revitalizing strategy to boost efficiency and reach new audiences.
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About
Ames Walker has been selling compression hosiery, therapeutic shoes, and diabetic socks on the Internet since 1997. To date, they’ve helped provide health benefits and comfort to over 500,000 customers worldwide.
Challenge
After a check-up of their online marketing plan, Ames Walker wasn’t as comfortable as they’d like to be. As purveyors of comfort, they knew there had to be a better way to make their budget stretch further and to attract more qualified traffic.
Solution
To improve results, we developed a whole new strategy that included PPC, SEO, and Paid Social. We focused on top performing products to help lower search volume, while increasing qualified tra c. This helped improve CPC dramatically. We initiated dynamic retargeting to reconnect with users who abandoned purchases in the past. Then we widened outreach further with social, to engage new audiences such as triathletes, frequent flyers, and pregnant woman.
