Driven by Data
Powered by People
Founded in 2004 by Udayan and Tulika Bose, NetElixir was built on a simple yet powerful mission: to help businesses succeed online.
As your growth engine, we leverage our proprietary AI to engage your highest-value customers wherever they click, scroll, and shop - delivering the strategy, technology, and support you need to thrive in a digital world.
Since then, our purpose-driven team has empowered over 1000 leading eCommerce brands and more than a million small businesses to grow profitably and predictably.
Meet the fanatically analytical
NetElixir Team
Passionate marketers, strategists, and innovators, who show up every day to deliver wins worth celebrating.
Arijit
Sr. Client Operations Manager - Paid Media
and a sustainable living practitioner and proud husband and father
As a paid media operations manager, I am responsible for timely and accurate customer deliveries. With 10+ years of experience in managing brands and marketing communications, I ensure that my team maintains a high level of competence and operational excellence. I work extensively with SMEs and large enterprises based in the USA and UK/EU to help them revitalize their web presence and improve their website traffic. I am also experienced in reporting automation, Supermetrics, and PowerBI.

Brad
Vice President of Growth
passionate Philadelphia Sports Fan and Golfer. Go BIRDS!
For over 20 years, I have been leading growth and development across multiple industries, including media, pharmaceuticals, real estate, higher education, and automotive. I have led teams in digital sales, marketing, and innovation, and I am dedicated to fostering collaboration and delivering thoughtful, client-focused insights. My work focuses on omni-channel engagement, customer experience, and data-driven strategies to drive success.

Chris C.
Digital Marketing Analyst
Vintage Collectible Aficionado
As a Digital Marketing Associate at NetElixir, I am driven to uncover valuable business insights across multiple channels to help clients efficiently and effectively achieve their e-commerce goals. By leveraging cutting-edge technology alongside my experience in ad optimization and performance analysis, I am able to deliver data-driven strategies that drive exceptional results for clients. I am committed to delivering impactful, actionable insights and customized e-commerce solutions that align with business goals, propelling clients to success in the competitive digital landscape.

Chris M.
Client Strategy Manager
avid Sailor and Surfer
As NetElixir’s Client Strategy Manager, I have a unique ability to drive client success through identifying e-commerce opportunities across Paid Search, Paid Social, SEO, Web Development, and more. I am responsible for NetElixir’s LXRGuide platform and lead the product team in helping small- to mid-size businesses succeed online. Within the last four years at NetElixir, I have grown the LXRGuide vertical to become one of our most successful service lines.

Dana
Content Writer and Brand Storytelling Expert
Avid Swiftie
My focus is authentically narrating a brand's story, allowing clients to effectively connect with their audience. By aligning the content with their unique tone and voice, I ensure a seamless representation of their brand while staying inline with SEO and paid media strategies and capitalizing on current market tends.

Disha
Digital Marketing Associate
travel enthusiast
As a Digital Marketing Associate at NetElixir, I empower large businesses by leveraging our expert web development team to deliver impactful results. With a strong foundation in UX, I lead comprehensive audits that refine and optimize the digital shopping journey, enhancing the overall user experience. My background in graphic design, combined with a BFA from the Mason Gross School of the Arts at Rutgers University, equips me with a unique blend of creative and analytical skills, enabling me to transform web platforms into user-centric, high-performing digital environments.

Dominic
Digital Marketing Analyst
Rock Climber and Sky Diver
As a Digital Marketing Analyst focused on client growth through SEO, I get to leverage my background in technical auditing, business ownership, and strategic planning to develop tailored opportunities and drive organic leads. I'm dedicated to establishing an environment where every client feels valued and has the necessary resources for achieving success.

Emily G.
Content Marketing Specialist
avid Broadway Lover
As NetElixir's Content Marketing Specialist, I am responsible for curating content for our team's social media pages, website, and eblasts to clients. I graduated from The College of New Jersey in May 2023 with a Communication Studies degree. My experiences range in social media, content creation, promotion, and design. With my eagerness to learn and young and vivacious energy, I am so excited to join the NetElixir family and grow our company to be known to the masses!

Emily N
Senior Project Manager
avid reader and whale watcher
As NetElixir's Project Manager, I work across departments to drive client acquisition, engagement, and retention. I leverage nine years of experience in development, logistics, and team management to build strong client relationships through consistent, timely, and unique brand touchpoints. I am responsible for implementing our new Customer Experience Program for our many clients and partners, as well as supporting our CEO in various operational and developmental tasks. Reach out to me to learn how NetElixir can be your ultimate growth partner!

Jack
Digital Marketing Associate
Aspiring DJ
As a Digital Marketing Associate at NetElixir, I am dedicated to empowering small businesses through our cutting-edge LXRGuide solution. With a focus on optimizing campaigns and enhancing cross-channel performance, I take pride in devising data-driven strategies that go beyond the realm of paid search, and I'm committed to making meaningful impacts on the businesses of my clients.

Jason
Senior Channel Partnership Manager
Office Comedian and DJ
As NetElixir’s Channel Partnership Manager, I have a passion for driving client success through forging lasting and impactful partnerships. Backed by a decade and a half of experience in both development and leadership, I leverage robust sales strategies to drive new business, solve client pain points, and scale e-commerce Growth. Skilled in relentless prospecting and accurately reading prospective buyers, I never lose focus on follow-up and follow-through. Fostering mutual success for our partners and clients is my main goal, plus I love to have fun!

Josephine
Accounting Manager
I have been working as an accountant in various industries for over 20 years. For the past 12 years, I have been responsible for all aspects of accounting at NetElixir. With the addition of new team members, I now focus on client invoicing, accounts receivable, month-end close, and financial reporting.

Kevyn
Digital Marketing Strategist
author and avid storytelling enthusiast
Over the past few years, I've garnered experience in upstream innovation, organic social media marketing, and paid search marketing. As an account lead, I help my clients leverage a variety of digital marketing initiatives to achieve their larger e-commerce goals. I oversee cross-channel performance, help my clients launch and optimize campaigns to achieve business objectives, and provide insights that inform the client’s overarching e-commerce strategy.

Manish
Senior Director of Digital Media Strategy
Chicken Sandwich Addict
With over 13+ years experience, I am a passionate marketer and problem solver in helping e-commerce retailers develop customer acquisition & retention strategies to build a profitable revenue stream in the dynamic space of online retail. Having just completed my 10th year at NetElixir, I lead the performance marketing vertical including paid search, paid social, and Amazon marketplace solutions.

Michelle
Sr. Product Marketing Manager
Spotify Playlist Curator
As someone who is future-oriented and loves disruptive tech, I constantly seek out new ways to push boundaries and innovate, which is why I love working as a Product Marketing Manager at NetElixir, especially with our AI-powered digital marketing service, LXRInsights. With a background in business and marketing from USC (Fight On!) and Cornell Johnson, I discovered my passion for the intersection of science, consulting, and design. I'm always inspired by how technology and creativity can work together to solve complex problems and drive meaningful change. I’m thrilled to be at the forefront of these advancements and eager to see how our innovations will shape the future of marketing.

Naghma
Senior Director, People and Culture
mom of 3 wonderful children and my purpose is to imact positive change in my personal and professional life
My northstar is the belief that we can always be better and always be doing more. As a People and Culture leader in a growing, scaling, and innovative oraganization, I am fortunate to be guided by my northstar every day. In my role, I partner with our amazing leadership and team members to drive our business, talent, culture, and employee experience towards continued excellence. Our People and Culture team are trusted partners to the leadership and team members. We provide the team with guidance and support through strong buiness acumen, strong partnerships, agility, and a focus on championing the success of our people and company. Our people and culture team's mission is to foster an inclusive and inspiring environment for our team members and to provide them with fullfillment and connectivity.

Paul
Digital Marketing Associate
A travel enthusiast
As a Digital Marketing Associate at NetElixir, I am committed to helping small and mid-sized e-commerce businesses achieve their objectives through strategic paid media campaigns. I leverage my expertise in data analysis, campaign optimization, and emerging technologies to drive growth and deliver value throughout the client journey. I'm passionate about helping others achieve their goals by automating repetitive tasks and streamlining workflows.

Phani
Delivery Manager
Cricket player & passionate about learning new things
As an eCommerce Developer with an outstanding record of leadership and management. I am responsible for designing, developing, and delivering e-commerce doorways on different frameworks. I enjoy delivering smart out of box solutions for our clients to succeed online.

Rabeeha
Associate Director of Digital Marketing
Mom of Three and Aspiring PI
With over twelve years of direct experience across digital marketing, including Paid Search, Paid Social, Marketplaces, and SEO, I have a track record of achieving tangible results and propelling revenue growth across diverse industries by executing results-driven campaigns. I enjoy demystifying complex digital concepts and staying at the forefront of digital trends to ensure I deliver cutting edge strategies to my clients. My dedication to delivering exceptional outcomes and creating strong working relationships has enabled me to create a significant impact for each of my clients.

Rob
Digital Marketing Strategist
Aspiring Fantasy/Sci-fi Worldbuilder
As one of NetElixir’s fanatically analytical Digital Marketing specialists and resident "TikTok Guru," I work with brands who not only want to optimize their online advertising initiatives, but also grow their e-commerce businesses. With a decade’s worth of multi-industry Advertising, Business Development, and Marketing experience, I have developed a specialization in crafting results-driven strategies for Paid Search and Social channels.

Ryan
Digital Marketing Analyst
Sports Enthusiast
As a Digital Marketing Analyst at NetElixir, I work with brands who want to grow their online business. My background in Paid Social and Digital marketing allows me to use my knowledge of the many channels available to brands to help them develop a full funnel marketing approach online. I analyze market trends, develop target audience persona, and create tailored content to engage with followers and drive conversions.

Silas
Director of SEO
Driving Creative Content Strategies for Mid-Market Ecommerce With a background in teaching English and as an ex-journalist, I thrive on analyzing a retail business’s current state of content and identifying opportunities for greater content development designed to attract new leads through valuable information and compelling value propositions. Each strategy I derive has a focus in SEO content that goes beyond getting that number-one slot in Google SERPs and into making your business the single best answer for a qualified lead’s question or need. I feel it’s a part of my mission to gain a deeper understanding of your industry in order to build results-driven content defined by your brand and your voice aimed for your target audience. These three aspects help accomplish one key goal through content: placing you in front of a potential lead at the right point and ensuring your message aligns with their user intent.

Suresh
Vice President, Operations
Avid Chess enthusiast
With over 20+ years of experience across Retail, Analytics, Products, and Operations, I am able to bring a holistic perspective to understand our clients' businesses and provide customized solutions to solve their problems. I am deeply passionate about harnessing the tremendous value, the interaction of technology and processes can bring in raising the bar for our clients. I believe in continuous and step-change improvement through a combination of a) Elimination of non-value added work b) Simplification of processes and c) Automation of repeatable and structured work.

Tauseef
Senior Director, Client Strategy
Old-school family guy who still carries photographs in his wallet, listens to 60s Indian music, and geeks out about the Star Wars and Marvel Cinematic Universe
As a client leader at NetElixir, I help retail clients strategize and find growth solutions to succeed in the world of e-commerce. In the past 10 years, I have led cross-functional teams that specialize in delivering acquisition goals like top-line revenue growth, new customer acquisition, and brand penetration. My key responsibilities are to help translate the client’s vision into actionable digital marketing strategies. I empower the channel teams from paid search (SEM), social media, organic search (SEO), web development, content, and analytics to work cohesively to achieve growth objectives. My three-step mantra for driving consistent and scalable growth is (1) taking a customer-first approach to digital planning, (2) being fanatically analytical about performance trends, and (3) having a testing framework to experiment with new-to-the-world digital marketing products and betas.

Tulika
Co-owner
Tulika inspires our Service Delivery Team to drive magical performance for our Customers, all day every day. An Engineer by training, her continual emphasis on championing NetElixir’s philosophy of data-driven marketing has helped drive incredible results for over 400 retail marketers around the globe.

Udayan
CEO
Udayan founded NetElixir with a vision to provide online marketers worldwide with a paid search campaign optimization solution capable of delivering magical performance. Prior to starting NetElixir, Udayan was Director of Business Development for PartyGaming, the world’s largest online gaming company. In this role he was responsible for building a new business unit from scratch, PartyBingo that went on to become a major revenue generator for the company. Udayan regularly lectures the MBA classes at the Johnson Graduate School of Management, Cornell University; Zicklin School of Business, Baruch, NY and the Indian School of Business, Hyderabad. He has been featured in The New York Times, Forbes and Time magazines. Udayan holds a Bachelor’s Degree in Chemical Engineering from the Indian Institute of Technology, Delhi and an M.B.A. from Mumbai University, India.
