LXRInsights Platform for Rapid Experimentation
It’s built to help you run smarter, faster experiments on your paid media campaigns, using your own first-party data to uncover what’s actually driving results.
From identifying new, high value customer segments to optimizing cross-channel, ad investment strategy, LXRInsights gives your team a clear path to action. It’s like having a testing lab built right into your marketing engine, so you can make better decisions without second-guessing.
Custom Paid Media Experimentation Design
Running paid media experiments without the right structure is risky, burning budget, missing signals, and slowing growth. That’s why we bring specialist precision to experimentation design. Our team builds custom frameworks aligned to your unique business goals, data maturity, and customer segments. Every test is intentional, measurable, and strategically sound.
AI transformation isn’t something you plug in. It’s something you build. We work alongside your team to co-create a marketing enablement program that’s tailored to your business and designed for real-world execution. From identifying pilot use cases to setting clear success metrics, we help you move from strategy to day-to-day impact.
This isn’t just about tweaking creative or bids. It’s about uncovering scalable ways to acquire higher-value customers, those who improve the long-term quality of your customer mix. In a world where speed and quality can’t be traded off, we help you test smarter, learn faster, and make better decisions that drive lasting growth.
Strategic Experimentation to Acquire Higher-Value Customers
It’s easy to acquire customers. It’s much harder to acquire the right ones. That’s why we focus on strategic experimentation that helps you zero in on your highest-value shoppers. Using predictive insights and carefully crafted test designs, we help you find and win more customers who buy more, return more often, and stay loyal longer.
These aren’t random A/B tests. They’re high-leverage experiments designed to align your marketing with long-term business growth.
Incrementality Testing for Smarter Budget Allocation
Have you ever wondered, “what’s really moving the needle?” Incrementality testing is your answer. We help you measure what portion of your results came from marketing (vs. what would’ve happened anyway) so you can allocate your budget with confidence.
Think of it as clearing the fog around your media spend. Whether it’s Google, Meta, or programmatic, we help you separate what’s incremental from what’s not. Your next dollar will go where it makes the most impact.
