Amazon breakthrough a full-funnel growth story.

About

SYNETICUSA is a U.S.-based manufacturer and distributor specializing in automotive accessories, particularly truck bed covers and lighting solutions. Known for its engineering precision, durable product design, and a loyal DIY customer base, SYNETICUSA operates in a competitive space where brand trust, performance, and discoverability are crucial to success.

Challenge

Synetic USA faced performance challenges on Amazon due to inefficiency across campaigns – duplicate keywords, overlapping ASINs, and imbalanced campaign spending, which diluted performance and limited ad visibility.

Game Plan

Restructured High-Impact Campaign

Redesigned campaign architecture to spotlight high-potential ASINs with proven sales performance but limited visibility. Incorporated monthly ASIN performance reviews to refine tactics and sustain momentum across top-performing products.

Optimized Targeting & Bidding

Streamlined campaign efficiency by removing underperforming search terms and ASINs, while boosting bids and refining placements for high-performing targets to enhance ROAS and visibility.

Gained Smarter CPC Control

Eliminated overlapping keywords and ASIN targets to prevent internal competition, resulting in significantly reduced CPCs and more efficient budget utilization across campaigns.

Launched Precision Campaigns at the Category Level:

Our team implemented dedicated conversion and research campaigns at the category level to improve CPC control, sharpen targeting, and boost return on ad spend. This approach enabled precise budget allocation per keyword and ASIN, maximizing efficiency and driving higher conversions.

Engineered Campaign Mix for Successful ASIN Launches:

We leveraged a powerful blend of auto and manual campaigns for each new product launch, using auto campaigns to mine high-converting keywords and category targeting to uncover relevant ASINs for product targeting. This structured approach ensured consistent visibility and momentum for newly launched ASINs.

Solution

Through a focused account cleanup, full-funnel restructuring, and dynamic ASIN-level optimization, SYNETICUSA achieved substantial growth on Amazon. By eliminating inefficiencies, prioritizing high-impact targets, and refining campaign execution, the brand experienced notable improvements in visibility, order volume, and overall sales. This case study showcases the effectiveness of NetElixir’s performance-driven approach in helping brands scale efficiently within highly competitive categories.