Dominating back-to-school sales with Rochester 100

Industry
Stationary
Service
Web Development
Amazon Marketplace
Paid Search
SEO

350%

revenue increase YoY

213%

spikes in units

182%

order volume growth

Challenge

Rochester 100 faced intense competition in the office supplies sector during the critical back-toschool season. They needed to maximize market share and visibility while maintaining strict budget efficiency.


Our Partnership

  • Paid Search
  • Amazon
  • Paid Social
  • SEO
  • Web Devlopment
  • Programmatic

Solution

Leveraged precision-targeted Google Ads campaigns while expanding strategic presence across Amazon marketplace. Amplified reach through data-driven Meta and Pinterest initiatives, creating a comprehensive digital ecosystem that maximized customer touchpoints.


Technical Innovation

Engineered website optimization for peak conversion performance, while deploying advanced competitive intelligence to capture premium category market share. This technical foundation fueled rapid growth across all digital channels.


Results that Matter

NetElixir’s data-driven strategy didn’t just win the back-to-school season— it redefined Rochester 100’s market position with 315% revenue growth. This breakthrough performance established a new baseline for peakseason dominance in the office supplies sector.

Thanks to NetElixir’s expertise, we’ve successfully expanded into more marketing channels than ever before, all while staying organized and focused. In just one year, the results have been incredible!Thanks to NetElixir’s expertise, we’ve successfully expanded into more marketing channels than ever before, all while staying organized and focused. In just one year, the results have been incredible!

Catherine Jacobson
Comptroller