The Un-conference 𝝿
Presented by
September 19 – 20, 2024
Princeton, NJ
We’re committed to bringing together world-class speakers from diverse backgrounds. Our lineup of academic and industry experts share their insights, opinions, and strategies to help business leaders reimagine the future. Continue the learning at home, all attendees will receive signed copies of our featured speaker’s new books.
Hal Hershfield is a Professor of Marketing, Behavioral Decision Making, and Psychology at UCLA’s Anderson School of Management and holds the UCLA Anderson Board of Advisors Term Chair in Management.
His research, which sits at the intersection of psychology and economics, examines the ways we can improve our long-term decisions. He earned his PhD in psychology from Stanford University.
Hershfield publishes in top academic journals and also contributes op-eds to the New York Times, Harvard Business Review, the Wall Street Journal, and other outlets. He consults with the Consumer Financial Protection Bureau, many financial services firms such as Fidelity, First Republic, Prudential, Morgan Stanley, Merrill Lynch, and Avantis, and marketing agencies such as Droga5. The recipient of numerous teaching awards, Hershfield was named one of “The 40 Most Outstanding B-School Profs Under 40 In The World” by business education website Poets & Quants.
New York Times Bestselling Author and NYU Marketing Professor
We are honored to have Alter return once again to our X=Experience, making his second appearance for our 10th anniversary. Alter gave the keynote presentation at our third event in 2015 to share insights from his book Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave.
Alter highlights research-based strategies and principles to help us get through periods of stasis based on his recent book, Anatomy of a Breakthrough: How to Get Unstuck When It Matters Most. His ideas break down obstacles and mental blocks into smart, practical solutions to help us see the breakthrough that’s just around the corner and inspires us to unleash our creativity.
BE ✨REVEALED✨ SHORTLY
For our 10th annual X=Experience, we’re excited to announce we’ll have a panel discussion with retail executives and leaders from top industries. Our speakers will share their thoughts and experiences using AI and navigating the ever-changing e-commerce landscape.
Full 2023 Lineup TBA
Each year at X=Experience, we raise funds for the UDAAN Trust Flight Foundation through an onsite auction. Think AirBnB, Ray Ban, Sony and more! All tickets purchased are tax-deductible.
Since 2016, the UDAAN Trust has been sponsoring the high school and university education of underprivileged girls in India. Our students come from humble backgrounds, whose families live below the poverty line. Through UDAAN, our students are able to get on the right path to achieve their dreams and improve not just their lives, but those of their families and communities. Currently, 22 girls are enrolled in the program. Four girls have graduated and earned job placements in top-tier multinational companies, increasing their household income by more than 280%.
A very special thank you to all our supporters who have helped these girls not only dream big, but achieve BIG.
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