Management Team

Udayan Bose

Udayan Bose founded NetElixir with a vision to provide online marketers worldwide with a paid search campaign optimization solution capable of delivering magical performance.

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Advisors

Professor K. Ramachandran

Professor Ramachandran is Associate Dean- Academic Programmes at Indian School of Business, Hyderabad.He is Thomas Schmidheiny Fellow of Family Business and Wealth Management.

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Udayan Bose

Founder and Chief Executive, NetElixir,Inc.

Udayan Bose founded NetElixir with a vision to provide online marketers worldwide with a paid search campaign optimization solution capable of delivering magical performance. Udayan recognized the potential of paid search as an essential advertising channel in 2002. Having experienced first-hand the complexity involved in running a profitable paid search campaign, he was driven to develop a system that delivers predictable and efficient campaign performance, allowing marketers to fully leverage the power of paid search as a high value sales generator.

Prior to starting NetElixir, Udayan was Director of Business Development for PartyGaming, the world's largest online gaming company. In this role he was responsible for building a new business unit from scratch, PartyBingo that went on to become a major revenue generator for the company.

Udayan regularly lectures the MBA classes at the Johnson Graduate School of Management, Cornell University; Zicklin School of Business, Baruch, NY and the Indian School of Business, Hyderabad. He has been featured in The New York Times, Forbes and Time magazines.

Udayan holds a Bachelors Degree in Chemical Engineering from the Indian Institute of Technology, Delhi and an M.B.A. from Mumbai University, India.

Vijay Thakur

Director, U.S. Operations

As Director of U.S. Operations, Vijay brings over 32 years of experience in leading and managing several organizations in strategic, state-of-the-art high-technology ventures as CEO, CTO and CMO. He has used his wealth of knowledge and experience in information technology, vertical industries, professional services, consulting, sales and marketing to offer clients creative and innovative ways to address challenges.

Prior to joining NetElixir, Vijay co-founded and served as VP of Marketing at InfoClarus, a mobile communications startup, which provided high volume mobile messaging solutions and mobile applications. In 1996, as Chairman, CEO and President, he founded Ellora Software, a start-up software company with 37 individuals, focused on creating a unique web-based software solution for improving the process of long-term clinical care management. In 1999 together with a group of investors, he led the merger of Ellora Software into a new entity, e-MEDx, Inc. Then, in June 2000, e-MEDx merged

into Active Health Management, headquartered in New York City, to create a corporation with a comprehensive set of clinical care management solutions delivered over the Internet to the healthcare industry.

Prior to starting Ellora, he was employed by Digital Equipment Corporation for 22 years. As Vice President of the Systems Integration Software Business at Digital, he managed a worldwide organization of over 300 software professionals across 6 countries, and a software business of several software products, software consulting, and R&D.

PVijay received both of his Masters degrees, in Computer Science and in Electrical Engineering, from the University of Wisconsin at Madison, WI.

Professor K.Ramachandran

Corporate Advisor

Professor Ramachandran is Associate Dean- Academic Programmes at Indian School of Business, Hyderabad. Prior to ISB he was a professor at the Indian Institute of Management, Ahmedabad for 14 years. He has published extensively and has served as a consultant to a number of Indian and international organizations. His specific areas of expertise include growth strategies, corporate venturing, new enterprise management, venture capital, small business promotion, and family business.

Professor Ramachandran holds a Ph.D. from the Cranfield School of Management, UK.

Manas Fuloria

Corporate Advisor

Manas Fuloria is a "cross border start-up specialist," vastly experienced in building multi-cultural firms. Manas's experience as a consultant includes work at Coca Cola Foods, Johnson and Johnson Pharmaceuticals, New Balance, Carrier Corporation and Union Miniere.

Manas earned his Ph.D. in Engineering from India Institute of Technology, Delhi. He holds a Masters Degree in Manufacturing Systems Engineering from Stanford University and a Bachelors Degree in Manufacturing Science and Engineering from the Indian Institute of Technology, Delhi.

Gwyn Thakur

Corporate Advisor

Gwyn runs Effective Marketing LLC, a full-service Marketing Agency. Prior to that, she was SVP of Marketing at Carat Freeman, the largest technology media company in the country. Gwyn is a frequent speaker on face-to-face media and marketing strategies. She is on the board of MassWIT (Massachusetts Women in Technology), serves as a Corporator at Emerson Hospital in Concord, and is a past board member of the Colonial Figure Skating Club where she was the membership chair.

Gwyn received a B.A. in Psychology from Emmanuel College, a Masters Degree in Education from Suffolk University, and a Masters Degree in Business from Lesley University (programs in management for business and industry). She lives in Acton, Massachusetts with her husband and 2 children.

Colleen Spencer

Corporate Advisor

Colleen Spencer is a CPA with over 25 years of experience in finance. Most recently, Colleen served as CFO for HandyLab, Inc., a venture capital financed medical diagnostic start-up. Prior to that, she was CFO for Avail Networks, a venture capital financed telecommunications equipment company which was sold in 2003. Her tenure at these companies involved several VC and bank financings, as well as investor relations and administrative responsibilities. Colleen also served as CFO for MCE Companies, a mezzanine financed RF sub-system manufacturer, where she was involved in 3 acquisitions and an initial public offering. Before MCE, Colleen was a Manager at Arthur Andersen, where she managed the audits of numerous technology start-ups.

Colleen holds an M.B.A. from the University of Michigan and a B.S. in Business Administration from Central Michigan University. She lives in Ann Arbor, Michigan.

“Strategic approach and clinical execution sparked 200% growth in six months”

"NetElixir's desire and ability to understand our industry, customers and strategic plans allowed them to drive search advertising revenue at a high ROAS from almost day one. That same desire and ability is why NetElixir is considered not just a component of our eCommerce strategy, but a member of our corporate strategic team."

(Steve A. Cates, Director of eCommerce, Galls - An ARAMARK Company)

"Increased paid search sales by 23% every year at the same time ROAS was doubled”

“I chose NetElixir for their holistic approach to Search Engine Marketing. NetElixir took the time and effort to get to know everything they could about our company, our customers, and past marketing efforts to use that as a base to help grow our business. Also, NetElixir brought a very disciplined approach to the analysis and reporting side of our campaigns that I did not see from other companies. Nothing ever falls through the cracks, as I know I have a team dedicated to my account.”

(Andrew Ruggeri, Vice President, eCommerce, Oneida)

“Dedicated business partners boost our PPC sales year over year”

“NetElixir has been a team we can count on since we started with them in 2010. Boosting our PPC sales year over year and providing a dedicated team to manage our account 24/7 has been a huge asset. They are always responsive to our requests, and their marketing recommendations and ideas, even outside PPC, help us boost our sales year-round and have proved to be invaluable. We consider them a partner in growing our business.”

(Edward Scavuzzo, President, Kansas City Steak Company)

“Their committed team is always watching my account”

“We liked the idea of having a dedicated team monitoring our accounts 24 hours a day, seven days a week. This is increasingly crucial during peak holiday times.”

(Alex Banys, Online Advertising Manager, Vermont Teddy Bear Company)

“NetElixir combines outstanding results with a personal touch.”

“NetElixir stands out to us because of their ability to combine outstanding results with a personal touch. The team really takes the time to get to know our business and customers, and takes our entire marketing plan into account when creating our SEM strategies to help our business grow. They genuinely care about our company as well as all aspects of our general business plan, and their analyses and strategies reflect this.

I highly recommend NetElixir as they have a proven track record, dedicated management teams monitoring each account 24x7, and cutting edge proprietary technology to support your campaigns and help you access your data more easily and efficiently.”

(Michelle Richenderfer, Director of Marketing, Ulla Popken)

“Technology that is well-organized and certainly up to the task”

“After considering a number of platforms, we chose LXRRetail because it seemed like the best value and fit. The campaign management tools seemed well-suited to our needs, and we liked NetElixir’s emphasis on client support.

“We’ve found LXRRetail well-organized and certainly up to the task. Tracking/reporting capabilities are impressive, and the LXR interface makes everything from keyword-level tweaks to broad changes fast and straightforward. The ability to move with just a couple of clicks from a quick assessment of the ‘big picture’ to any of a variety of reports to detailed work in any one of our accounts has definitely saved time and helped us manage our campaigns more effectively.”

(Carl Christensen, SEM Specialist, Rockler)

"They are like an extension of our team”

“Proper management of the search strategy requires a lot of attention to detail and more than we can provide on our own. Members of the NetElixir team are like our employees.”

(David Cohen, VP-Marketing, DataBazaar, rank 223 in IR 500 List)

“Able to uncover positive and negative trends in real time, and act quickly”

NetElixir can do what we could not: monitor the campaign on a daily basis, uncover positive and negative trends as they happen, and act quickly. I just couldn’t keep up with it anymore, and that created too much of a lag to act fast enough.”

(Tim Jacobsen, VP-Ecommerce, LuggageOnline.com)

“Love the level of personalized service and flexibility”

“We chose NetElixir because they met all of the criteria we required, and we were very impressed with the level of personalized service and flexibility they offer. We had just launched a new website six months prior to the start of the advertising and were still working through some issues. Their account team worked with us to minimize the effects of those issues on the advertising.

“Today we are pleased with the increasing traffic levels they continue to drive to our site, while the cost per conversion continues to decrease. Their budget-conscious approach to maximizing our advertising dollars is impressive. I would be very comfortable recommending NetElixir to any other company.”

(Andrew Valeriani, Senior Marketing Manager, CarpetOne Floor & Home)

“Impressed with the 24/7 active management”

“Grocery has been a difficult space for PPC vendors, with our low margins but high volumes of words to manage… I am particularly pleased with the improvements from the 24/7 active management that NetElixir is providing.”

(Alec Newcomb, VP-MyWebGrocer)

Paid Search:

Performance Maximization through Full Service Management

We’ve invested over 800,000 hours in studying paid search advertising campaigns, enabling us to deliver exceptional results.

Mobile Search:

Tap Opportunities through Strategic Planning and Execution

We’ve invested more time and resources than other SEM firms to understanding mobile search.

Facebook Advertising

Our rapid testing and real-time technology contribute to the effectiveness of your social media ad campaigns.

International SEM

We customize campaigns for local audiences around the world.

Search Engine Optimization:

Increase Findability through Disciplined Execution

For 10+ years we’ve been tracking changes in ranking algorithms. We are continuously adapting our techniques to help our clients stay findable.

Comparison Shopping Engine:

Beat Competition through Real-Time Feed Automation

Our technology automates the entire CSE process … All in real time!

Technical Services

For 7+ years, we’ve worked with digital marketers to become their virtual IT team and eliminate potential marketing-related technical mishaps.

Our campaign management includes:

• A tactical plan that connects goals and execution
• Multi-channel technology that provides transparency and control
• Around-the-clock team of experts who are constantly testing, analyzing, and getting your account to deliver more

Our strategic five-step approach is the formula for success:

Step 1: Listen and Learn

We extensively research your business, your industry, and your competition. Then, we work with you to formulate an efficient plan.

Step 2: Craft Keywords

Our proprietary technology generates hundreds of thousands of effective keywords.

Step 3: Create Copy

Our expert copywriters draft effective ad copies and methodically match them to the most efficient landing page.

Step 4: Manage Bids

Our specialists use our newest technology to ensure optimal placement for your ads.

Step 5: Analyze Results

Our search analysts continuously adjust your campaigns to ensure success.

Transparency

Our technology provides side-by-side SEM and SEO comparisons, making it easy for you to view all your data on one dashboard. This vital information plays a key role in the proper allocation of your budget, and enables you to get the most out of every dollar spent. Our services also allow you to:

• Track your keywords on Google and Bing
• Track YOUR COMPETITORS’ keyword positions on Google and Bing

Personalization

Our proprietary technology and strategy are customized to meet your unique needs. We take the time to learn and understand every aspect of your business. Then, using advanced precision, we formulate an approach to enable an ongoing flow of optimization. Our services will provide:

• Ongoing continued efficacy
• Seamless adaption to new search engine algorithm updates
• Solid protection against changes in search engine indexing and ranking factors
• Continued growth and maintenance throughout the algorithmic evolution

• ROI-based campaign optimization
• Rapid testing of multiple shopping channels and marketplaces
• Efficient spend management
• Proactive multi-level reporting from the shopping engine level all the way down to the geo-specific SKU level

Management and Optimization of Data Feed

We have automated the entire feed management process, including:

• Feed import and engine submission
• Dynamic shopping engine creation and testing
• Adaptation of data feed for various engines
• Continuous feed updating
• Feed auto categorization
• Inventory-linked advertising
• Continuous feed optimization

Proprietary technology helps us manage both scale and account performance efficiently.

Active Account Management

Since 2007, we have managed shopping engine and marketplace programs for over 200 retailers in 11 countries. Active account management has helped us realize value for our clients in three core areas:

• Optimization: Squeezing out incremental efficiencies.
• Expansion: Through a series of continuous testing, we are able to identify and tap into opportunities.
• Coordination: Constant communication with the shopping engine teams.

Our experts constantly study data, break down the analytics, and test new theories to ensure success. Our services include:

• Developing a strategy that complements your desktop efforts in order to increase CTR and conversion rate
• Setting and testing specific KPIs to measure mobile search advertising performance and efficiency
• Creating, analyzing, and optimizing ad copies customized for mobile devices
• Utilization of strategies like geo-fencing to gain incremental revenues

Mobile search advertising is poised for explosive growth. Digital marketers who invest adequate efforts can ride this huge wave and see their ecommerce revenues soar.

Scale and Efficiency Driven by Our Technology

Using our technology, we optimize the workflow and test every element of Facebook ad campaigns.

Our capabilities include:

• Conducting effective audience segmentation and targeting
• Optimizing ad messaging to tell a story that resonates with the audience
• Managing budgets efficiently across day-parts
• Analyzing results to gain valuable insights

In-Depth Reporting

Our real time technology links all items in an order directly back to the ad that led to that order. Coupled with Facebook’s geo-targeting advantage, this enables us to move budgets quickly to maximize results.,

Cross-Channel Attribution

We are able to track cross-channel customer movements through our sophisticated attribution management technology and intelligently assign appropriate credit to various channels, including Facebook.

Digital marketing success in the dynamic ecommerce industry is dependent on the information technology (IT) department. Rapid marketing tests, website content changes, inventory feed optimization, or custom tracking code implementation – they are all mission-critical tasks for which the marketing manager needs quick technical support.

Having worked with digital marketers since 2005, we have often seen them struggle to get IT help. We can help prevent potential marketing-related IT disasters.

• Implementing and customizing tracking codes
• Performing data feed customization
• Constructing customized pixels for landing page tests

Localization of International Campaigns

Our service delivery model combines local campaign management with around-the-clock support.

Our Service Delivery Model Helps Us:

• Utilize deep local consumer knowledge while building robust campaigns
• Optimize ad copies and landing pages to tell a compelling story
• Coordinate with clients without cultural or time zone challenges

• Use LXR technology to provide 24/7 data accessibility to marketers
• Benefit from multilingual capability of LXR technology
• Gain local competitive intelligence to make accurate predictions
• Apply local best SEM practices

Through a combination of local search marketing teams, technology with solid multilingual capabilities, and a global mindset that helps us appreciate local cultures, NetElixir delivers value for marketers around the globe.

The Paid Search Audit

The Paid Search Audit was borne out of client demand. With a 92% predictive return/spend result, the Audit is a comprehensive analysis that covers every aspect of your paid search program on Google and Bing:

Our strategists will provide an in-depth neutral analysis complete with a one hour facilitation and help you understand the strengths and weaknesses of your campaign

strategy and also pinpoint specific areas of opportunity for your paid search program. You will be amazed at what you will learn from this tool.

You need NetElixir Paid Search Audit if:

• You recently experienced a change in leadership or agency.
• You are concerned about agency or internal team campaign management/performance.
• You have to conduct a budget reallocation exercise across channels.
• You want independent validation for current campaign strategy, efficiency and spend.
• You are issuing an RFP and want to establish future performance guidelines.

NetElixir University Empowers Businesses

NetElixir University empowers businesses with proven strategies and analytical tools to be able to run successful search marketing campaigns, through research, workshops, webinars and more.

We aspire to democratize the digital marketing space through knowledge and expertise sharing.

Our goal is to train 10,000 businesses, across the globe, on the best practices of search marketing by end of 2013. The practical knowledge gained from our training sessions will help them derive a greater bang for their digital marketing buck.

3 SEM Mistakes to Avoid in 2013!

We’ve done the research… 70% of retail search advertisers do not have a clear and defined digital marketing plan in place! This means only 30% of digital marketers are operating with a coherent plan that connects their annual goals, strategic initiatives, and tactics. Which percentage do you fall into?

Continue reading…

Read Previous Posts

The Latency Effect Black Friday Online Sales driven by Search Advertising registers 31% YoY increase The NetElixir Holiday Spirit

SEO Facts

• Companies that blog have 434% more indexed pages.
• SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
• 75% of users never scroll past the first page of search engine results.

Whitepapers & Research

• 2012 Holiday Retail SEM Insights
• 5 Mistakes to Avoid in Search Engine Marketing Vol-I. (same as above)
• Tapping White Spaces in Search Engine Marketing (same as above)

Download all of our whitepapers here

Join Team NetElixir?

We are currently seeking talented, experienced, high-energy and self-motivated candidates to expand our team and add value to our business. Our benefits include an excellent working environment, competitive compensation, and an exceptional opportunity for rapid career advancement, global exposure, and more!

Equal Employment Opportunity Policy:

JIt is the Company's policy that there shall be equal employment opportunity in all respects for all Company employees and applicants, without regard to race, color, religion, sex, national origin, age, military status, disability that can be reasonably accommodated without undue hardship, or any other characteristic protected by applicable law. This policy applies to all areas of employment, including recruitment, selection, promotion, demotion or transfer, layoff, recall, termination, rates of pay and other forms of compensation, selection for training and special assignments

Below is a list of our current openings. Apply today!