In our recent webinar session on Google Analytics: Advanced Features, NetElixir’s Director of Analytics discussed the below 4 topics and the underlying reports for each of these sections which businesses can leverage and generate actionable insights.
- Goals And Funnels
- Cross-device tracking
- Channel Attribution and
- Visualization using Data Studio
For companies to utilize these reports we have to first make sure the implementation is comprehensive and data collected is accurate. And for us to effectively leverage all that Google Analytics has to offer all the advanced features need to be setup / enabled and we need to have a sound understanding of how to utilize these reports and/or tools. This session gives an in-depth knowledge of the above sections including how to interpret results, effective applications of the reports and some of the common mistakes to avoid.
This session would broadly help businesses answer the below questions and make informed decisions:
Questions we will answer during our webinar:
- Why are goals important and what are the different types of goals?
- Why is it critical to understand cross-device activity?
- How do I decide on the best attribution model that suits my company?
- How do I leverage the new visualization tool Google has to offer?