Driving Client Revenue via Paid Search Ecommerce StrategiesIn my current role, I’m responsible for driving retail-focused paid media strategies spanning search, social media, and marketplaces. I’ve worked with businesses across verticals such as apparel, beauty, home and decor, sporting goods, consumer electronics, gifting, and gourmet food.
With the retail landscape undergoing massive changes across the globe, I focus on creating a profitability-focused omnichannel solution that analyzes the customer journey across various buying stages. I also leverage retail insights to generate the real value proposition from various machine learning and AI-based solutions in the paid media space. Before joining NetElixir, I worked with leading brands such as General Motors, Boeing, JPMorgan Chase, Qantas Airlines, and Barclays.