Amazon has emerged as a rapidly growing ad channel that can help retailers connect with previously untapped audiences. With Amazon Prime membership at over 105 million and climbing - and 30% of those users shopping exclusively on Prime - online retailers can’t afford to site on the sidelines. At NetElixir, our holistic approach means Amazon and other marketplaces play a specific role in your overall strategy for increasing sustainable revenue. We leverage these ecosystems to learn from both customers and competition, expediting the growth process with extensive testing and learning.
Our intimate understanding of the customer journey and how campaigns cooperate across platforms reveals revenue opportunities along with powerful product insights. The result is a treasure trove of comprehensive, actionable data that will drive sales on Amazon and beyond.
INTELLIGENT MARKETPLACE STRATEGY
We take full advantage of Amazon’s capabilities to provide measurable impact through these key objectives:
STRATEGIC VALUE ADD
Knowing which of your products to sell on Amazon can mean all the difference between success and failure on the platform. We unite customer and business insights across your website and marketplace presence, driving brand awareness, increasing favorability, and lowering funnel activity. By integrating your Amazon channel, we better align your business goals with the roles each of your products play.
In order to develop a plan of action that best fits your business and the products you sell, we apply our strategic model to identify which items you should promote on Amazon. We begin with a ROI/ Competitiveness Grid, evaluating ROI and competitive intensity to determine the appropriate strategy for each of your products. These results are then mapped onto our Amazon Sponsored Products Pyramid, which forms a hierarchy ranging from products not to promote (bottom) to those that should receive most of your focus (top).
LEARNING FAST TO ACCELERATE GROWTH
We believe that when you stop learning, you stop growing. That’s why we use marketplaces like Amazon as a continuous source of knowledge to strengthen your overall digital marketing strategy. Our team achieves this with the following approaches:
The NetElixir Playbook: Keeping track of your product data, campaign performance, and testing hypotheses along with their results creates a thorough profile that reveals untapped potential. Amazon only provides data from the past 30 days, but we store a year’s worth of information to offer more context and better inform your strategy. Our “playbook” is regularly updated by our analysts and shared with you so you have the same insights Amazon uses.
Tracking the Competition: We stay on top of your competitors’ prices, sales, and campaign deployment to spot gaps where we know ads for your products can seize an opportunity. Acting quickly gives your business chances to win key moments in each part of the customer journey, expanding your market share and cultivating brand loyalty.
Funnel-Specific Tactics: We determine the best campaign types to tackle each moment through the purchase funnel, using Sponsored Brands, Sponsored Products, and Product Display Ads when they’re best suited to your overall marketing strategy. Your messaging is curated with each metric in mind, because we know that connecting with a customer requires a specific approach, from initial click to final conversion.