NetElixir Research Webinar
Do online shoppers shop differently during the holidays? How does online shopping behavior vary across categories?
NetElixir Retail Intelligence Lab analyzed over 1.5 million unique online shopper paths to purchase across 10 retail categories during the 2018 holiday season in an attempt to answer the above questions. We grouped the insights into 4 categories – a) Latency (time between the first landing on the website and purchase); b) Cart Size (number of items as well as AOV); c) Day-Parts (time and day when maximum high-value purchases were made) and, d) Device Distribution (contribution of mobile devices to total sales and landings).
Our goal was to better understand the high-value shopper behavior and share these insights with retailers thereby enabling them to advertise “more responsibly” as well as effectively.
In this webinar, we will be sharing shopper insights for 10 retail categories. We will also highlight the factors that we believe influence shopper behavior. Last but not least, we will conclude the webinar with 3 strategies that retailers can use to market more effectively to their high-value shoppers.
From our Research Webinar you will gain:
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