The Kansas City Steak Company is famous for the quality of their steaks. You’ll find them on barbecue grills in every corner of the country. They are the connoisseurs of every cut, from filet mignon to Porterhouse. They even have their own private stock of USDA Prime. And there’s a man in a back-yard, wearing an apron with a funny slogan, waiting for one right now.
The Kansas City Steak Company began shipping their fi rst quality steaks in 1932. Since then, they’ve heard that phrase“Marketing has changed” many times. Yet, with each change, they’ve found a successful solution. So when their Paid Search growth was more modest than they would have liked, they were once again determined to do better.
We told them about our expertise in the food and gourmet space and how we could help grow market share by using a product grid model that ties PPC investment to product specifi c ROI. Voilà, a new chapter in their history was born.
Food & Beverage
They survived the great depression, and Now they faced Google.
+102% Revenue in 5 Years