Paddock Saddlery is a division of Big Dee's Tack and Vet Supplies that distributes clothing and especially equine products.
The client has an antiquated website built on a custom e-commerce platform.
The website is clunky and heavy, leading to inefficiencies in user experience and a sub-optimal performance in converting users who are in the purchase funnel.
The website requires frequent updates to remain on par with industry standards.
Additionally the client has legal restrictions that mean certain products in their inventory are not eligible to ship to certain locations.
NetElixir manages the digital marketing campaigns for Big Dee's. We were instrumental in identifying the challenges on the current site, conceptualizing the new brand and recommending Shopify Plus as the e-commerce platform of choice.
NetElixir's experience in retail, our long track record of digital marketing services, the strong technical partnership with the flexible Shopify E-commerce Platform, and our team of certified e-commerce developers were key factors in the strategic partnership between Paddock Saddlery and NetElixir.
Our integrated approach meant that the website was built to be optimized for SEO and set up for Google and Facebook advertising with Ready Product Shopping feeds and Analytics Conversion Tracking Setup and Analysis through Google and driven by customer profile insights.
Enhanced site UX
Custom Coded Solution
The NetElixir team is like an extension of our in-house staff. It’s relieving to know that our brand is in the hands of experts who are looking out for our best interests.